| Title | 45YEARS ANNIVERSARY CMJ JUMBO PROJECT |
| Brand | MORINAGA&CO.,LTD. |
| Product / Service | CHOCOMONAKAJUMBO AND VANILLAMONAKAJUMBO |
| Category | B01. Food |
| Entrant | HAKUHODO INC. Tokyo, JAPAN |
| Idea Creation | HAKUHODO INC. Tokyo, JAPAN |
| Production | HAKUHODO INC. Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Jun Hatano | Hakuhodo Inc | Creative Director |
| Koichi Katsumata | Hakuhodo Inc | Communication Planner |
| Yosuke Shigemura | HakuhodoPRODUCT'S Inc. | Producer |
| Yoshihiro Takagaki | HakuhodoPRODUCT'S Inc. | Production Manager |
| Wataru Sato | TYO Inc. | Director |
| Tatsuyuki Kozen | CRANK | Cameraman |
| Tatsuya Hirayama | CRANK | Lighting Designer |
| Yuji Fukuzawa | Fis | Production Designer |
| Chihiro Iima | Revlon | Stylist |
| Norihiko Maeda | Freelance | Film Editor |
| Toru Midorikawa | MELODY PUNCH | Record Producer |
| Mari Hitomi | Hakuhodo Inc | Account Exective |
| Yukiko Ono | Hakuhodo Inc | Account Exective |
| Yukiko Morita | HakuhodoPRODUCT'S Inc. | Planner |
| Takayuki Kakinohan | HakuhodoPRODUCT'S Inc. | Planner |
The film celebrates the “Choco Monaka Jumbo” brand ‘s 45th anniversary and conveys its commitment to pursue better taste for now and ever. Inspired by the product’s characteristic “crispiness”, we were about to perform a cutting-edge and avant-garde project, only to be canceled due to very unexpected circumstances. Still, we vow never to give up pursuit for better taste. No matter what.