| Title | I AM NIKON PROMOTION MOVIE |
| Brand | NIKON IMAGING JAPAN INC. |
| Product / Service | BRAND IMAGE. |
| Category | B04. Durable Consumer Goods |
| Entrant | BIS Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| Idea Creation 2 | NIKON CORPORATION Tokyo, JAPAN |
| Idea Creation 3 | BIS Tokyo, JAPAN |
| Media Placement | DENTSU INC. Tokyo, JAPAN |
| Media Placement 2 | NIKON CORPORATION Tokyo, JAPAN |
| Production | BIS Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Jiro Ozawa | Japan | Account Director Account Management Division 6 |
| Momoko Sugiura | Japan | Account Management Division6 |
| Wataru Sugimoto | BIS inc. | Director |
| Kiyoshi Takahashi | BIS inc. | Copy writer |
| Kentarou Hirata | BIS inc. | Producer |
| Yusuke Nakayama | Japan | Assistant Producer |
| Yoshimasa Kuroda | Japan | Production Manager |
| Takashi Sakakibara | Freelance | Cameraman |
| Hiroyuki Urata | Freelance | Lightman |
| Yuji Murakami | Freelance | Sound Designer |
| Norihiro Iwama | Freelance | Offline Editor |
“Photos are someone’s feelings, not just memories.” “I AM NIKON” is Nikon’s brand movie. What is a photo? When we were thinking about it, there were people holding cameras, people being photographed. Feelings were overflowing with the place. Put emotions in each photo and release the shutter. Nikon camera and a movie with lots of emotions. Nikon thinks that “self-expression through the process of taking a photo, being photographed” is what makes photos attractive.” With a phrase “I AM NIKON”, we depict Nikon’s products and lifestyles of customers with a camera.