Brief Explanation

#icanbebetter is a social movement driven by jobsDB, the number 1 job-searching portal across APAC, aiming to arouse the awareness of the real motivation beyond promotions & salary. 3 interactive installations were set up in the business areas. When people passing-by slow down their pace, the still advertisement would come to live. Through an interactive conversation with your parents, friends & flurry buddy, we would like to inspire our audience to rethink what a better job is & more importantly, a better life! A compilation of the real human reactions become the brand video. Result The result is impactful. Besides 1.3M+ viewership, traffic to jobsDB portal reached its record high (Y2Y +35%). More importantly, the job applications have increased by 25% in such a non-peak season in the job market. This proved the video has not only touched our audiences, but also successfully inspired & activated them to be better!