THE SHORTER, THE BETTER

TitleTHE SHORTER, THE BETTER
BrandAUDI JAPAN KK
Product / ServiceAUDI SPORT
CategoryA05. Cars & Automotive Products & Services
EntrantHAKUHODO INC. Tokyo, JAPAN
Idea Creation HAKUHODO INC. Tokyo, JAPAN
Media Placement HAKUHODO INC. Tokyo, JAPAN
PR HAKUHODO INC. Tokyo, JAPAN
Production HAKUHODO INC. Tokyo, JAPAN
Production 2 TYO INC Tokyo, JAPAN

Credits

Name Company Position
Yutaka Yokota Hakuhodo Inc. Executive Creative Director
Kazumasa Ozawa Hakuhodo Inc. Media Manager
Tomohiko Kawanishi Hakuhodo Inc. Creative Director
Tomohiko Kawanishi Hakuhodo Inc. Creative Director
Tomohiko Kawanishi Hakuhodo Inc. Creative Director
Katsuhito Tomita Hakuhodo Inc. Copywriter
Masahiko Tsuru Hakuhodo Inc. Marketing Director
Noriyuki Ozaki Hakuhodo Inc. Planner
Masato Hashimoto Hakuhodo Inc. PR Director
Kazuyuki Iwasa Hakuhodo DY media partners Media Manager
Hiroki Shimoeda Hakuhodo Inc. Planner
Yukiko Sakurai Hakuhodo Inc. Account Manager
Yutaka Suzuki Hakuhodo Inc. Account Director
Atsushi Tachikawa TYO Inc. Producer
Satoshi Sakaino TYO Inc. Producer
Sadaki Matsuda Freelance Director of Photography
Atsushi Nakamura Sunplanet Inc. Location Coordinator
Yasuo Kasama ACT Company Inc. Car Coordinator
Shigeru Takahashi Act Company Inc. Car Coordinator
Hayato Mori Blue Marble Inc. Car Coordinator
Junko Nishio VA Studio Stylist / Makeup
Shouta Hirakawa Soundroid Inc. Recording
Erika Konno TYO Inc. Director
Erika Konno TYO Inc. Director
Ai Hirata TTR-PPC Colorist
Kotaro Yamazaki TTR-PPC Online Editor
Yuji Murata TTR-PPC Mixer

Brief Explanation

Audi Sport's monster car, the brand-new R8. We created the first 3.2 seconds TVC ever made in Japan, in order to demonstrate the R8 accelerating 0-100km/h in 3.2 seconds.