| Title | THE MAGIC TOUCH |
| Brand | SONY MOBILE COMMUNICATIONS INC. |
| Product / Service | XPERIA TOUCH |
| Category | B04. Durable Consumer Goods |
| Entrant | 1-10DESIGN Tokyo, JAPAN |
| Idea Creation | 1-10DESIGN Tokyo, JAPAN |
| Additional Company | SONY MOBILE COMMUNICATIONS INC. Tokyo, JAPAN |
| Additional Company 2 | SONY MOBILE COMMUNICATIONS INC. Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Shogo Tominaga | Japan | Creative Director |
| Shogo Tominaga | Japan | Creative Director |
| Tadashi Watano | Japan | Planner |
| Daisuke Usui | Japan | Producer |
| Shinya Inada | Japan | Project Manager |
| Fuyu Arai | Freerance | Director |
| Takehiro Goto | Japan | Cinematographer |
| Makoto Matsuda | Acheron Inc. | Chinematographer |
| Takanori Saito | Japan | Art designer |
| Shinya Matsuyama | Siro Inc. | Technical Director |
| Masanobu Nagakura | TANGRAM | Technical Director |
| Mitsuru Sameshima | P-CAMP | Music Producer |
| Yoshiaki Kawagoe | Freerance | Offline Editor |
| Tomotsugu Mizushima | McRAY | Compositor |
| Katsutoshi Kashiwagi | McRAY | Mixer |
| Tatsuya Miyakoshi | Acheron Inc. | Producer |
Xperia Touch is a projector developed by SONY and can be controlled by touch. This innovative product turns walls and desks into touchscreens. Our one-of-a-kind product demonstration turned familiar scenes into completely different sights by, for example, changing a crack on the wall into wood and changing flowing water into the sea using the functions of Xperia Touch.