| Title | COURAGE |
| Brand | I DO |
| Product / Service | DIAMOND |
| Category | A04. Durable Consumer Goods |
| Entrant | OGILVY BEIJING, CHINA |
| Idea Creation | OGILVY BEIJING, CHINA |
| Production | STINK Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Kin Chong | Ogilvy Beijing | Executive Creative Director |
| Jackson Wong | Ogilvy Beijing | Group Creative Director |
| Guilin Bo | Ogilvy Beijing | Creative Director |
| Marcus Ma | Ogilvy Beijing | Vice President |
| Jing Li | Ogilvy Beijing | Agency Producer |
| Jiao Jiao | Ogilvy Beijing | Account Manager |
“Courage” springs from the idea that “within every man is a child”. It portrays a man’s fears as he faces life’s multitude of responsibilities and stresses, yet absolute courage in the face of love. It’s a meditation on the dedication of a man in love. Through the eyes of a middle-aged man, the film traces over ten years of experiences in love, transformation, and growth, culminating in the theme of courage for love.