A SONG THAT MAKES YOU RICH

TitleA SONG THAT MAKES YOU RICH
BrandTENCENT LICAITONG
Product / ServiceLICAITONG, A FINANCE-MANAGEMENT ONLINE TOOL
CategoryC02. Branded Content & Entertainment Film
EntrantW Shanghai, CHINA
Idea Creation W Shanghai, CHINA
Production FONGFLIM Shanghai, CHINA

Credits

Name Company Position
3water Li W Founder
Feng Xu Fongfilm Dirctor
Ye Qian Fongfilm Producer
Chen Lok W Agency Producer
Zoey Mai & Jack Zhang W Strategist
Yunqing Wei N/A Individual
Yanqun Wang BW Studio Sound Designer
Peiyun Chen W Art Director

Brief Explanation

It goes deep into the society and being creative in content-wise marketing. “A Song That Makes You Rich” is confined precisely within finance-management field. Since we found that every rich man has his or her own way to get rich, but a universal principle lies within: “to arrange”. Such a “to-arrange” mentality is also incarnated into daily chores like to arrange room. Therefore, we decided to set the room to be arranged for three rich men to clean and arrange the room for three poor people, as a way to help them to transform under this pilot, which is the best turning point of the whole story. In order to increase the diversity of cultures, we purposely chose an archetypical city with both poverty and wealth- Kuala Lumpur, to spicy this story up and to make it more persuasive.