Title | A SONG THAT MAKES YOU RICH |
Brand | TENCENT LICAITONG |
Product / Service | LICAITONG, A FINANCE-MANAGEMENT ONLINE TOOL |
Category | C02. Branded Content & Entertainment Film |
Entrant | W Shanghai, CHINA |
Idea Creation | W Shanghai, CHINA |
Production | FONGFLIM Shanghai, CHINA |
Name | Company | Position |
---|---|---|
3water Li | W | Founder |
Feng Xu | Fongfilm | Dirctor |
Ye Qian | Fongfilm | Producer |
Chen Lok | W | Agency Producer |
Zoey Mai & Jack Zhang | W | Strategist |
Yunqing Wei | N/A | Individual |
Yanqun Wang | BW Studio | Sound Designer |
Peiyun Chen | W | Art Director |
It goes deep into the society and being creative in content-wise marketing. “A Song That Makes You Rich” is confined precisely within finance-management field. Since we found that every rich man has his or her own way to get rich, but a universal principle lies within: “to arrange”. Such a “to-arrange” mentality is also incarnated into daily chores like to arrange room. Therefore, we decided to set the room to be arranged for three rich men to clean and arrange the room for three poor people, as a way to help them to transform under this pilot, which is the best turning point of the whole story. In order to increase the diversity of cultures, we purposely chose an archetypical city with both poverty and wealth- Kuala Lumpur, to spicy this story up and to make it more persuasive.