| Title | HOPE FOR THE BEST |
| Brand | SHANGHAI PUDONG DEVELOPMENT BANK |
| Product / Service | CREDIT CARD |
| Category | C02. Branded Content & Entertainment Film |
| Entrant | W Shanghai, CHINA |
| Idea Creation | W Shanghai, CHINA |
| Production | YUANYUAN PRODUCTION Taipei City, CHINESE TAIPEI |
| Production 2 | ZOOMFILMS Czech republic, CZECH REPUBLIC |
| Name | Company | Position |
|---|---|---|
| 3water Li | W | Founder |
| Gingzim Lo | Yuanyuan Produciton | Director |
| Jack Zhang & Xiexie | W | Strategist |
| Xingzhe Yan & AU | W | Art Director |
| Elaine Lee | Yuanyuan Produciton | Producer |
A credit card dedicated the youth an art film - in an entertainment approach to draw near to the youth. “In a world that has only two nations, one is rich, the other poor, one senior couple unexpectedly stole into the poor nation from the rich one”. We invited senior friends to play an art film that was dedicated to the youth in a European style to tell a story of Chinese sense of wealth. On one hand, this work endeavored to attract more eyes by exhibiting unexpected elements, and on the other, it offered an angle of bystanders to Chinese viewers.