WOW GIRLS' LAB

TitleWOW GIRLS' LAB
BrandTAIWAN WACOAL
Product / ServiceWACOAL SPORTS
CategoryB04. Durable Consumer Goods
EntrantX-LINE CO. LTD Taipei, CHINESE TAIPEI
Idea Creation X-LINE CO. LTD Taipei, CHINESE TAIPEI
Production ZEN PRODUCTION COMPANY Taipei, CHINESE TAIPEI

Credits

Name Company Position
Mark Chang X-Line Co., Ltd. Executive Creative Director
Alex Hsu X-Line Co., Ltd. Agency Account Director
Eric Kuo X-Line Co., Ltd. Agency Account Manager
Jerry Liu X-Line Co., Ltd. Creative Director
Chen Yi-Ling X-Line Co., Ltd. Creative Director
Tomas Wang X-Line Co., Ltd. Copywriter
Allison Tsai X-Line Co., Ltd. Art Director
Wang Xiao-hao X-Line Co., Ltd. Executive Agency Producer

Brief Explanation

A This film redefines the interesting names of breast size in human history. We use animals as new measurement for women’s breasts. In the form of experiment, through different exercises, we make consumers understand that the irregularity of breasts shaking is beyond their imagination. Therefore, they need Wacoal Sports to provide them complete protection when exercise. B With “ZERO” Facebook budget, there were 1.6 million viewer in 24 hours. And in one week after the video was released, it has generated more than 5 million views (more than 96% of people liked it). Meanwhile, it even generated 8.2 million views after being posted on Weibo. Netizens spontaneously shared the ad to more than 20 different countries in the world. C It has immediately become an interesting topic among consumers after being aired. It has been spreading among consumers and has become a constant entertaining material in everyone’s real life.

Links

Video URL