Title | WOW GIRLS' LAB |
Brand | TAIWAN WACOAL |
Product / Service | WACOAL SPORTS |
Category | B04. Durable Consumer Goods |
Entrant | X-LINE CO. LTD Taipei, CHINESE TAIPEI |
Idea Creation | X-LINE CO. LTD Taipei, CHINESE TAIPEI |
Production | ZEN PRODUCTION COMPANY Taipei, CHINESE TAIPEI |
Name | Company | Position |
---|---|---|
Mark Chang | X-Line Co., Ltd. | Executive Creative Director |
Alex Hsu | X-Line Co., Ltd. | Agency Account Director |
Eric Kuo | X-Line Co., Ltd. | Agency Account Manager |
Jerry Liu | X-Line Co., Ltd. | Creative Director |
Chen Yi-Ling | X-Line Co., Ltd. | Creative Director |
Tomas Wang | X-Line Co., Ltd. | Copywriter |
Allison Tsai | X-Line Co., Ltd. | Art Director |
Wang Xiao-hao | X-Line Co., Ltd. | Executive Agency Producer |
A This film redefines the interesting names of breast size in human history. We use animals as new measurement for women’s breasts. In the form of experiment, through different exercises, we make consumers understand that the irregularity of breasts shaking is beyond their imagination. Therefore, they need Wacoal Sports to provide them complete protection when exercise. B With “ZERO” Facebook budget, there were 1.6 million viewer in 24 hours. And in one week after the video was released, it has generated more than 5 million views (more than 96% of people liked it). Meanwhile, it even generated 8.2 million views after being posted on Weibo. Netizens spontaneously shared the ad to more than 20 different countries in the world. C It has immediately become an interesting topic among consumers after being aired. It has been spreading among consumers and has become a constant entertaining material in everyone’s real life.