ALL IN ONE

Bronze Spike
TitleALL IN ONE
BrandALIBABA
Product / ServiceFILM
CategoryA06. Retail, e-Commerce, Restaurants & Fast Food Chains
EntrantFRED & FARID SHANGHAI, CHINA
Idea Creation FRED & FARID SHANGHAI, CHINA
Media Placement FRED & FARID SHANGHAI, CHINA
PR FRED & FARID SHANGHAI, CHINA
Production FRED & FARID SHANGHAI, CHINA
Additional Company ALIBABA Hangzhou, CHINA

Credits

Name Company Position
Fred Raillard FRED & FARID Chief Creative Officer
Farid Mokart FRED & FARID Chief Creative Officer
Feng Huang FRED & FARID Executive Creative Director
Adrien Goris FRED & FARID Art Director
Issy Zheng FRED & FARID Art Director
Barbie, beats, CANON, Converse, DJI, Dove, Estée Lauder, Evian, Gillette, Gopro, / Copywriter
Chris Wang FRED & FARID Copywriter
Daniel Galganski FRED & FARID Copywriter Assistant
Josh Tou FRED & FARID Copywriter Assistant
Karim Naceur FRED & FARID Agency head of group production
Jessy Huang FRED & FARID Agency Producer
Sayde Bayrak FRED & FARID Agency Producer
Nichole Niu FRED & FARID Agency Supervisor
Chris Tung Alibaba Brand Supervisor

Brief Explanation

In this 1min11 vignette film, entirely shot in China (Xinjiang, Shanghai), we illustrate about 30 different brand taglines’ lifestyles by featuring 30 Chinese consumers, in different locations and life moments. The film script has been entirely written with brand taglines; 31 of the world’s most iconic brand taglines united together in a specific order to tell one unique story to celebrate 11.11. The story is a celebration of international modern/qualitative lifestyles.