WANDA

TitleWANDA
BrandPACIFIC PAINT (BOYSEN) PHILS INC.
Product / ServicePACIFIC PAINT (BOYSEN) PHILS INC.
CategoryC01. Viral Film
EntrantTBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES
Idea Creation TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES
Production C-HUB Makati, THE PHILIPPINES

Credits

Name Company Position
Melvin M. Mangada TBWA\SANTIAGO MANGADA PUNO EXECUTIVE CREATIVE DIRECTOR
Marci Reyes TBWA\SANTIAGO MANGADA PUNO Copywriter
John ed de Vera\Ryan Caidic TBWA\SANTIAGO MANGADA PUNO Creative Directors
Ryan Caidic TBWA\SANTIAGO MANGADA PUNO Copywriter
John ed de Vera\John Benedict Reyes TBWA\SANTIAGO MANGADA PUNO Art Directors
Michael Williams Freelancer Director
June Ng C-Hub Editor
Kara Filamor TBWA\SANTIAGO MANGADA PUNO Accounts
Melvin M. Mangada TBWA\SANTIAGO MANGADA PUNO Copywriter
Melvin M. Mangada TBWA\SANTIAGO MANGADA PUNO Chief Creative Officer

Brief Explanation

The film features two transwomen in a typical life-situation—they are in love with the same philandering man. It opens with the man watching a movie with his other lover. When his real girlfriend arrives, he is forced to hide the other girl. The guy denies everything. In a fit of rage, the woman in hiding accidentally spills on to herself a can of Boysen Permacoat, a paint known for its superior hiding ability. The girl vanishes, and the guy is saved from getting caught. The film demonstrates the hiding power of Boysen—so powerful it can hide forbidden love.

Links

Video URL