| Title | SLICE OF LIFE |
| Brand | RIDE ON EXPRESS CO.,LTD. |
| Product / Service | GIN NO SARA |
| Category | D01. Use of Film |
| Entrant | DENTSU INC. Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| Production | DENTSU CREATIVE X INC. Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Yuya Furukawa | DENTSU INC. | Executive Creative Director |
| Yuji Matsumura | DENTSU INC. | Creative Director |
| Daia Marutomi | DENTSU INC. | Account Executive |
| Yu Ooga | DENTSU CREATIVE X INC. | Film Producer |
| Yuji Ooba | DENTSU CREATIVE X INC. | Technical Director |
| Shotaro Matsumoto | DENTSU CREATIVE X INC. | Production Manager |
| Yuya Hayashi | DENTSU CREATIVE X INC. | Production Manager |
| Kiyonari Oshida | DENTSU CREATIVE X INC. | Production Manager |
| Daisuke Izumi | THE DIRECTORS GUILD | Director |
| Naoki Imoto | Freelance | DOP |
| Go Suehiro | SUI | Production Designer |
| Masato Kumakawa | mahna mahna | Costume Design |
| Shohei Inoue | nude | Hair and Make-up |
| Akiko Takaku | COPIN | Casting Director |
| Tatsuo Kubo | CAPRA | Editor |
Gin no sara’s sushi uses quality ingredients. The fish is excellent and simply delicious wherever you slice. To turn this into our message, we created videos that “delight”, wherever it’s sliced. In these videos, the characters end up with hilarious expressions regardless of where the viewers choose to pause it. We’ve all seen funny faces caused by random pausing, but this is the world’s first interactive video where, miraculously, facial expressions are always humorous, wherever it’s paused