| Title | MR.&MRS. PICTOGRAM |
| Brand | MERCARI |
| Product / Service | MERCARI |
| Category | A06. Retail, e-Commerce, Restaurants & Fast Food Chains |
| Entrant | DENTSU INC. Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Shumpei Murata | DENTSU INC. | Copywriter |
| Masashi Handa | doors | Producer |
| Yosuke Omori | Cinematographer | |
| Tatsuya Ishigaki | Light | |
| Masaya Watanabe | Art | |
| Noriyoshi Yamada | Hair&Make | |
| Yusuke Yamamura | Offline Editor | |
| Jin Sato | sonyPCL | Online Editor |
| Daisuke Abe | sonyPCL | Mixer |
| Wataru Murakami | Cast | |
| Chigusa Yasuzawa | Cast | |
| Junki Tachibana | T&E | Production Manager |
| Hiroki Odagiri | T&E | Production Manager |
Pictograms in front of the restrooms are talking. They look a husband and a wife. The husband is complaining he feels cold. However, as his wife points out, it’s because he doesn’t put on anything. He realizes he should buy and wear something. In such a situation, Mercari is very convenient to buy your clothes.