INSTANT BUZZ

TitleINSTANT BUZZ
BrandNISSIN FOOD PRODUCTS CO., LTD.
Product / ServiceCHIKIN RAMEN
CategoryB01. Food
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
PR DENTSU PUBLIC RELATIONS Tokyo, JAPAN
Production DASH Tokyo, JAPAN

Credits

Name Company Position
Ichiro Kinoshita DENTSU INC. Executive Creative Director
Kazunori Saito DENTSU INC. Executive Creative Director
Yoshio Tanahashi DENTSU INC. Creative Director
Naoya Kudo DENTSU INC. Planner & Copywriter
Yohei Nemoto Dentsu Public Relations Inc. Media Planning Director
Koji Urata Dentsu Public Relations Inc. Media Planning Manager
Keisuke Fujita DENTSU INC. Media Planner
Yuichiro Shimada DENTSU INC. Account Executive
Atsuo Sobajima DENTSU INC. Account Executive
Tsuyoshi Sone DENTSU INC. Account Executive
Satoshi Kuno SparePocket Inc. Creative Producer
Maiko Shimada TOKYO Producer
Yuki Taninaka TOKYO Production Manager
Minami Chiwaki TOKYO Production Manager
Yoshihiro Mori Freelance Director
Akiyoshi Yoshida Freelance Cinematographer
Shogen Yamamoto Freelance Gaffer
Mayumi Sugiyama Freelance Stylist
Motoko Suga Freelance Hair Make-up
Tomohiro Kaminaga Freelance Coordinator
Mitsuaki Kayanuma SPECIAL EFFECTS GIVS Special Effects
Harumi Sato TAIYO KIKAKU co.,ltd. Designer
Norihiro Iwama IEMOTO Editor
Ayako Osumi Freelance Colorist
Takahiro Tsuji Freelance Flame Artist
Go Morikawa TAIYO KIKAKU co.,ltd.(+Ring) Visual Effects & Computer Artist
Toshihiko Sakata TAIYO KIKAKU co.,ltd.(+Ring) Special Effects Producer
Shoko Sato Cinema Sound Works Sound Designer
Kanako Kawase McRAY Corporation Sound Mixer
Yoshinobu Morikawa Atari productions inc. Music Producer

Brief Explanation

We created a video of the world’s first instant ramen noodle, “Chikin Ramen” that would go viral in an instant. Within the 3 minutes video that is the same duration for the Chikin Ramen to be cooked, we filled in 20 of the motifs that are commonly used to make viral movies in Japan. Samurai, drones, high school girls, cats, idol and many others rapidly appear and at the end of the movie, we emphasized paradoxically the importance of the long-loved brand rather than fads that come and go.

Links

Video URL