| Title | HUAWEI MEETS THE JABBAWOCKEEZ |
| Brand | HUAWEI |
| Product / Service | HUAWEI WATCH 2 |
| Category | B04. Durable Consumer Goods |
| Entrant | BLAST RADIUS SHANGHAI, CHINA |
| Idea Creation | BLAST RADIUS SHANGHAI, CHINA |
| Production | THE EYE FILM Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Rebecca Cui | Blast Radius Shanghai | Creative Producer |
| Jared Huang | Blast Radius Shanghai | Associate Creative Director |
| Don Jia | Blast Radius Shanghai | Art Director |
The Huawei Watch 2 is designed for free spirits. Unlike Apple Watch, this smart watch operates without tethering to a phone. It's that free spirit that's captured in the film as demonstrated by Las Vegas' hottest dance troupe, the Jabbawockeez. Here the film captures that spirit with demonstrations of the key product benefits. No confusing cultural references or even sound needed. It's the ultimate engaging product film.