QUEEN

TitleQUEEN
BrandBAJAJ ELECTRICALS LTD.
Product / ServiceRURAL ELECTRIFICATION, ENGINEERING PROJECTS, TRANSMISSION LINE TOWERS, LUMINAIRE
CategoryA10. B2B Products & Services
EntrantONADS COMMUNICATIONS Mumbai, INDIA
Idea Creation ONADS COMMUNICATIONS Mumbai, INDIA
Production HUNGRY FILMS Mumbai, INDIA

Credits

Name Company Position
Jignesh Maniar Onads Communications LLP Founder & CCO
Shruti Nayak Onads Communications LLP Creative Director

Brief Explanation

The film is inspired by the true story of Forest Officer Meena Prakash who was facing a moral dilemma. One one hand she wanted to allow the transmission of electricity through power lines in her area so that rural areas get benefits. On the other hand allowing this would mean endangering the wild life in the area. The film uses paper puppet animation technology – a first in India – and opens with Meena musing about the crisis she is facing. Bajaj Electricals is personified in the form of an illuminated bird which gives a solution to her problem. In a way that development and environment go hand in hand. The film is an insight into how Bajaj Electricals facilitated eco-friendly development by laying over 1700 kms of power transmission lines across the country keeping the environment in mind.