Title | QUEEN |
Brand | BAJAJ ELECTRICALS LTD. |
Product / Service | RURAL ELECTRIFICATION, ENGINEERING PROJECTS, TRANSMISSION LINE TOWERS, LUMINAIRE |
Category | A10. B2B Products & Services |
Entrant | ONADS COMMUNICATIONS Mumbai, INDIA |
Idea Creation | ONADS COMMUNICATIONS Mumbai, INDIA |
Production | HUNGRY FILMS Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Jignesh Maniar | Onads Communications LLP | Founder & CCO |
Shruti Nayak | Onads Communications LLP | Creative Director |
The film is inspired by the true story of Forest Officer Meena Prakash who was facing a moral dilemma. One one hand she wanted to allow the transmission of electricity through power lines in her area so that rural areas get benefits. On the other hand allowing this would mean endangering the wild life in the area. The film uses paper puppet animation technology – a first in India – and opens with Meena musing about the crisis she is facing. Bajaj Electricals is personified in the form of an illuminated bird which gives a solution to her problem. In a way that development and environment go hand in hand. The film is an insight into how Bajaj Electricals facilitated eco-friendly development by laying over 1700 kms of power transmission lines across the country keeping the environment in mind.