| Title | RAT'S TALE |
| Brand | NZ TRANSPORT AGENCY |
| Product / Service | NZ TRANSPORT AGENCY |
| Category | A14. Public Sector |
| Entrant | CLEMENGER BBDO | TOUCHCAST Wellington, NEW ZEALAND |
| Idea Creation | CLEMENGER BBDO | TOUCHCAST Wellington, NEW ZEALAND |
| Production | FINCH Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Nick Ball | Finch | Director |
| Brigid Alkema | Clemenger BBDO Touchcast | Executive Creative Director |
| Emily Beautrais | Clemenger BBDO Touchcast | Creative Director |
| Frances Cooke | Clemenger BBDO Touchcast | Creative |
| Josh Stuart | Clemenger BBDO Touchcast | Creative |
| Camilla Mazzaferro | Finch | Producer |
| Karen Bryson | Finch | Executive Producer |
| Linda Major | Clemenger BBDO Touchcast | Group Account Director |
| Bethany Omeri | Clemenger BBDO Touchcast | Strategist |
| Christina Hazard | Clemenger BBDO Touchcast | Head of Content TVP |
| Lachlan Milne ACS | Finch | DoP |
| Jo Scott | The Butchery | Editor |
| Catch Casting | Catch Casting | Casting |
| Blockhead VFX | Blockhead VFX | Visual Effects |
| The Coopers | The Coopers | Sound Design |
| Brett Hoskin | Brett Hoskin | Managing Director |
| Robbie Allen | Clemenger BBDO Touchcast | Project Manager |
| Neville Stevenson | Neville Stevenson | Production Designer |
| Trish Cahill | Trish Cahill | Colourist |
| Matt Barnes | Clemenger BBDO Touchcast | Account Manager |
| Ursula Nichols | Clemenger BBDO Touchcast | Design Researcher |
| Hilary Yiasoumi | Clemenger BBDO Touchcast | Director of TV Trading |
| Jake Firman | Clemenger BBDO Touchcast | Strategic Planner |
| Ros Ross | OMD | Account Director |
| Kylee Strathdee | Kylee Strathdee | Costume Designer |
| Paul Stent | Clemenger BBDO Touchcast | Sound Mix |
| Juzzie Smith | Juzzie Smith | Original Music ‘Harmonica Jam |
The story follows 'Rats' – a true-blooded, loveable rogue with hair to match. It begins as he leaves a party after a heavy drinking session, but as he reaches for his car keys, we see him contemplate everything he’s risking. Is his badass, adrenaline fuelled life really worth jeopardising with a drink driving injury?