FOR THE MOTHERS OF THE NATION

TitleFOR THE MOTHERS OF THE NATION
BrandLITRO GAS LANKA LIMITED
Product / ServiceLITRO GAS
CategoryA12. Corporate Image & Sponsorship
EntrantMINDSHARE Colombo, SRI LANKA
Idea Creation SKY PRODUCTIONS Colombo 08, SRI LANKA
Media Placement MINDSHARE Colombo, SRI LANKA
Production SKY PRODUCTIONS Colombo 08, SRI LANKA

Credits

Name Company Position
Prasanna Jayakody Sky Entertainer's (Pvt) Ltd Director
Chaminda Ediriwickrama Litro Gas Lanka Limited Director - Sales & Marketing/ Corporate Affairs
Nilmini Ferdinando Litro Gas Lanka Limited Marketing Communication Manager
Sanjeeva Warusawitharana Litro Gas Lanka Limited manager - digital Media & Business Development
Erosha Tennakoon Mindshare Sri Lanka General Manager
Chaminda Samarakone Mindshare Sri Lanka Director - Client Leadership
Gayan Ranasinghe Mindshare Sri Lanka Associate Director – The Exchange
Shanaka Rathnayake Mindshare Sri Lanka Manager – Digital Media

Brief Explanation

At the onset is a small house on top of a hill in rural SriLanka, it’s early morning. A young mother walks out of the house, followed by 3 small-children. She runs down the hill with her bag full of carpets, desperate to catch the morning bus ride to town. She misses the bus. But her children jubilantly join her as they get to spend a few more minutes with their mom. Time laps – shows her returning home as the sun sets in. She has with a bag of groceries filed with essentials for the house. The children come running down the hill to meet her. But they are dismayed and do not understand why she had to leave them alone to go to town. Stroking their heads with love, the last frame shows her walking up the hill with 3 joyous-children and a conquered expression on her face.