Title | FOR THE MOTHERS OF THE NATION |
Brand | LITRO GAS LANKA LIMITED |
Product / Service | LITRO GAS |
Category | A12. Corporate Image & Sponsorship |
Entrant | MINDSHARE Colombo, SRI LANKA |
Idea Creation | SKY PRODUCTIONS Colombo 08, SRI LANKA |
Media Placement | MINDSHARE Colombo, SRI LANKA |
Production | SKY PRODUCTIONS Colombo 08, SRI LANKA |
Name | Company | Position |
---|---|---|
Prasanna Jayakody | Sky Entertainer's (Pvt) Ltd | Director |
Chaminda Ediriwickrama | Litro Gas Lanka Limited | Director - Sales & Marketing/ Corporate Affairs |
Nilmini Ferdinando | Litro Gas Lanka Limited | Marketing Communication Manager |
Sanjeeva Warusawitharana | Litro Gas Lanka Limited | manager - digital Media & Business Development |
Erosha Tennakoon | Mindshare Sri Lanka | General Manager |
Chaminda Samarakone | Mindshare Sri Lanka | Director - Client Leadership |
Gayan Ranasinghe | Mindshare Sri Lanka | Associate Director β The Exchange |
Shanaka Rathnayake | Mindshare Sri Lanka | Manager β Digital Media |
At the onset is a small house on top of a hill in rural SriLanka, itβs early morning. A young mother walks out of the house, followed by 3 small-children. She runs down the hill with her bag full of carpets, desperate to catch the morning bus ride to town. She misses the bus. But her children jubilantly join her as they get to spend a few more minutes with their mom. Time laps β shows her returning home as the sun sets in. She has with a bag of groceries filed with essentials for the house. The children come running down the hill to meet her. But they are dismayed and do not understand why she had to leave them alone to go to town. Stroking their heads with love, the last frame shows her walking up the hill with 3 joyous-children and a conquered expression on her face.