EVERY SPEED HAS A CONSEQUENCE

Silver Spike
TitleEVERY SPEED HAS A CONSEQUENCE
BrandTRANSPORT ACCIDENT COMMISSION VICTORIA
Product / ServiceTRANSPORT ACCIDENT COMMISSION VICTORIA
CategoryA14. Public Sector
EntrantCLEMENGER BBDO MELBOURNE, AUSTRALIA
Idea Creation CLEMENGER BBDO MELBOURNE, AUSTRALIA
Production FINCH Melbourne, AUSTRALIA
Additional Company TRANSPORT ACCIDENT COMMISSION Geelong, AUSTRALIA

Credits

Name Company Position
James McGrath Clemenger BBDO Melbourne Creative Chairman
Ant Keogh Clemenger BBDO Melbourne Chief Creative Officer
Stephen de Wolf Clemenger BBDO Melbourne Creative Director
Evan Roberts Clemenger BBDO Melbourne Creative Director
James Orr Clemenger BBDO Melbourne Creative
Elle Bullen Clemenger BBDO Melbourne Creative
Matt Pearce Clemenger BBDO Melbourne Senior Planner
Christopher Riggert FINCH Director
Kate Merrin FINCH Producer
Corey Esse FINCH Managing Director/EP
Lucinda Thomson FINCH DOP/Cinematographer
Johanna Scott The Butcher' Editor
Paul Davies PD Sound Design Sound Design Arranger
Byron Scullin Level Two Music Music Composer/Arranger
Andrew Clarkson Method Studios Grade/Colourist
Nick Ponzi Blackbird VFX Supervisor
Sonia von Bibra Clemenger BBDO Melbourne Agency Executive Producer
Lisa Moro Clemenger BBDO Melbourne Senior Agency Producer
Maryne Muroni Clemenger BBDO Melbourne Agency Digital Producer
Nicholas Short Clemenger BBDO Melbourne Agency Producer
Naomi Gorringe Clemenger BBDO Melbourne Group Account Director
Kate Joiner Clemenger BBDO Melbourne Project Director
Nicole Bishop Clemenger BBDO Melbourne Account Executive
Samantha Cockfield Transport Accident Commission Victoria Senior Manager, Road Safety
Samantha Buckis Transport Accident Commission Victoria Acting Manager, Road Safety
Paula Vigorelli Transport Accident Commission Victoria Manager, Marketing

Brief Explanation

The ‘Consequences’ TVC depicts seven different outcomes in an incident between a young boy on a bike and a car approaching at seven different speeds. At the car's slowest speed, a collision is avoided altogether but other scenarios depict more serious outcomes as the speed increases, culminating in a scene where the car is wrapped around a pole and the bike flies through the air.