Brief Explanation

Difficulty of target expansion due to psychological barriers thinking ovens are expensive, inconvenient. Inexpensive small-sized cookware comes in as a substitute, and competitors' search queries exceed our company's, and there is an absence of brand link called 'light wave oven = LG DIOS Wave Oven'. Reducing consumer barriers and expanding the market by redefining with "Kitchen necessities that is wanted to be used everyday" And 9 in 1 function highlighted to assemble nine unorganized little cookware on the table all at once. Developing a key message that enforces consumers to buy products "Every dish in the world, with one light wave oven." A video that specify prepares the inconvenience and inorganization of the substitute cookware and the convenience of the light wave oven. Performing a mission by directly competing 9 kinds of the fast delicious cooking courses. So, we produced five targeted oven recipe video clips in video magazine format.