Brief Explanation

Launched LG G6, a smartphone capable of recording and reproducing 100% of the original sound with Hi-Fi recording and Quad DAC function. About 75% of consumers use sound-related functions when they use smartphones, but consumers who do not consider sound functions as important when considering purchasing smartphones. To highlight the importance of sound quality of smartphone through LG G6's excellent sound performance, produced the sound source using G6 from recording to listening. Launched music production collaborated project with artists who are very popular by the targets. The LG G6 sound source is provided on the campaign microsite so that consumers can experience the high quality sound source produced. The G6 Sound Studio Videos achieved 456 million views of YouTube and approximately over 250 consumers participated in the production entry. The campaign won viral effects of music, advertising, and smartphone enthusiasts.