Title | THE CHAOS |
Brand | UNI PRESENT |
Product / Service | UNI FRENCH COFFEE |
Category | B02. Drinks |
Entrant | ADK TAIWAN Taipei City, CHINESE TAIPEI |
Idea Creation | ADK TAIWAN Taipei City, CHINESE TAIPEI |
Production | FISH FILM PRODUCTIONS Taipei, CHINESE TAIPEI |
Name | Company | Position |
---|---|---|
Richard Yu | ADK TAIWAN | Chief Creative Officer |
Bryan Huang | ADK TAIWAN | Creative Director |
Ken Kiu | ADK TAIWAN | Creative Director |
Alex Lin | ADK TAIWAN | Copywriter |
Ari Lee | ADK TAIWAN | Copywriter |
Nan Chen | ADK TAIWAN | Art Director |
Josh Shih | ADK TAIWAN | Art Director |
Lo Ging Zim | freelance | Director |
Hugo Tsai | ADK TAIWAN | Agency Producer |
A Taiwanese ready-to-drink coffee brand, named after the Seine River, used three extremely local contexts and situations that the Taiwanese youth could relate with. The twist was that the stories were narrated through the lens of popular French sayings about romance, thus brewing our very own language of love. And shaping a courageous attitude toward love and romantic images that young people in Taiwan are longing for.