Title | THE DIRTY MAN |
Brand | TOHO.CO.LTD |
Product / Service | UTAMARO LAUNDRY SOAP |
Category | B03. Fast Moving Consumer Goods |
Entrant | DENTSU INC. Osaka, JAPAN |
Idea Creation | DENTSU INC. Osaka, JAPAN |
Media Placement | AD DENTSU OSAKA INC., JAPAN |
Production | DENTSU CREATIVE X INC. Osaka, JAPAN |
Production 2 | OSAKA SENDEN KENKYUSHO Osaka, JAPAN |
Name | Company | Position |
---|---|---|
Tomoyuki Ogi | DENTSU INC. | Creative Director/Planner/Copywriter |
Honjo Yasunobu | AD DENTSU OSAKA INC. | Account Supervisor |
Masahiro Sakata | OSAKA SENDEN KENKYUSHO CO.,LTD | Art Director |
Ken Akamizu | DENTSU CREATIVE X INC. | Producer |
Ryo Kaneko | DENTSU CREATIVE X INC. | Production Manager |
Satoshi Tanaka | Ray Corporation | Director |
Takahiro Matsunaga | SONNE. | Photographer |
Shinsuke Morita | T601 Inc. | Editor |
(About the TVC) Shigeru Matsuzaki, a huge Japanese star well known particularly for his dark tanned look, is portrayed as an “annoying dirty stain”. And with the power of Utamaro laundry soap, it (or he) is washed to a clean “white” again. This TV commercial not only surprised the Japanese public, but also made them discover the uniqueness of the product.