THE DIRTY MAN

TitleTHE DIRTY MAN
BrandTOHO.CO.LTD
Product / ServiceUTAMARO LAUNDRY SOAP
CategoryB03. Fast Moving Consumer Goods
EntrantDENTSU INC. Osaka, JAPAN
Idea Creation DENTSU INC. Osaka, JAPAN
Media Placement AD DENTSU OSAKA INC., JAPAN
Production DENTSU CREATIVE X INC. Osaka, JAPAN
Production 2 OSAKA SENDEN KENKYUSHO Osaka, JAPAN

Credits

Name Company Position
Tomoyuki Ogi DENTSU INC. Creative Director/Planner/Copywriter
Honjo Yasunobu AD DENTSU OSAKA INC. Account Supervisor
Masahiro Sakata OSAKA SENDEN KENKYUSHO CO.,LTD Art Director
Ken Akamizu DENTSU CREATIVE X INC. Producer
Ryo Kaneko DENTSU CREATIVE X INC. Production Manager
Satoshi Tanaka Ray Corporation Director
Takahiro Matsunaga SONNE. Photographer
Shinsuke Morita T601 Inc. Editor

Brief Explanation

(About the TVC) Shigeru Matsuzaki, a huge Japanese star well known particularly for his dark tanned look, is portrayed as an “annoying dirty stain”. And with the power of Utamaro laundry soap, it (or he) is washed to a clean “white” again. This TV commercial not only surprised the Japanese public, but also made them discover the uniqueness of the product.

Links

Video URL