| Title | OLA - GIVE WAY. GIVE LIFE. |
| Brand | OLA CABS |
| Product / Service | BRAND (PUBLIC SERVICE/SOCIAL AWARENESS) |
| Category | B10. Corporate Social Responsibility |
| Entrant | HAPPY mcgarrybowen Bangalore, INDIA |
| Idea Creation | HAPPY mcgarrybowen Bangalore, INDIA |
| Name | Company | Position |
|---|---|---|
| Kartik Iyer, Praveen Das, Siddhartha Roy, Varun Khullar, Viraj Nandivadekar, Rav | Happy mcgarrybowen | Co-founder & CEO, Co-founder & MD, COO, Creative Director, Associate Creative Director - Art, Direct |
Ola released a film portraying the plight of a critical patient and his family inside an ambulance, stuck in a jam. The film captures the helplessness of the family, taking the viewer through the entire gamut of emotions. At the end when all seems lost, a divine miracle saves the patient’s life. The unexpected twist is a message wrapped in satire on public apathy towards ambulances on the road.