Title | SURIRAM |
Brand | PROTECT & SAVE THE CHILDREN |
Product / Service | PUBLIC SERVICE ANNOUNCEMENT |
Category | B12. Charities & Non-profit |
Entrant | NAGA DDB MALAYSIA Selangor, MALAYSIA |
Idea Creation | NAGA DDB MALAYSIA Selangor, MALAYSIA |
Production | SUPERWONDERFUL FILMS Kuala Lumpur, MALAYSIA |
Production 2 | MUSTANG POST Petaling Jaya, MALAYSIA |
Production 3 | FUSE ASIA Petaling Jaya, MALAYSIA |
Name | Company | Position |
---|---|---|
Alvin Teoh | Naga DDB Tribal | Executive Creative Director |
Alex Wong | Naga DDB Tribal | Creative Director |
Jeremy Yeoh | Naga DDB Tribal | Associate Creative Director |
Jeremy Yeoh | Naga DDB Tribal | Copywriter |
Jenatun Zulkifli | Naga DDB Tribal | Associate Creative Director |
Jackson Mah | Naga DDB Tribal | Copywriter |
Chong Su-Yin | Naga DDB Tribal | Copywriter |
Simon Yip | Naga DDB Tribal | Art Director |
Caroline Wong | Naga DDB Tribal | Account Manager |
Tee Tze Mien | Naga DDB Tribal | Account Manager |
Sharon De Silva | Naga DDB Tribal | Head of AV |
Chris Lau | Naga DDB Tribal | Agency Producer |
Leroy Mah | Naga DDB Tribal | Media Strategist |
Kathrin Honesta | Naga DDB Tribal | Illustrator |
Cheok Jin | Naga DDB Tribal | Technical Director |
Lo Wei Tzen | Naga DDB Tribal | Digital Strategist |
Al Isaac | Superwonderful Films | Director |
Ricky Lim | Superwonderful Films | Cinematographer |
Ashraf Ali | Superwonderful Films | Gaffer |
Simon Loke | Superwonderful Films | Production Designer |
Diana Tang | Superwonderful Films | Executive Producer |
Vikster Chew | Mustang Post | Editor |
Lee Jia Seng | Mustang Post | Colorist |
Sean Chaw | Mustang Post | Flame Artist |
Luffy Latiff | Mustang Post | Post Producer |
Based on the insight that more than 90% of child sexual abusers are people children know and trust, we created a series of two films in different languages – English and Malay to target the key ethnic groups in Malaysia. In this film, we turned a popular Malay ‘Nursery Rhyme’ into a ‘Nursery Crime’ by twisting the lyrics to express how a parent or a grandparent could masquerade his hidden intentions to groom an innocent child into an unsuspecting victim of sexual abuse.