| Title | ASTRONAUT |
| Brand | GENERAL MOTORS |
| Product / Service | THE ALL NEW 2018 CHEVROLET EQUINOX |
| Category | B05. Cars & Automotive Products & Services |
| Entrant | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
| Idea Creation | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
| Production | QUAD PRODUCTIONS Paris, FRANCE |
| Additional Company | CW MCCANN, MEXICO |
| Name | Company | Position |
|---|---|---|
| Wain Choi | Cheil Worldwide | Chief Creative Officer |
| Sergio Ferreira Alves | Cheil Brasil | Executive Creative Director |
| NELSON QUINTAL | Cheil Worldwide | Creative Director |
| Calvin Ra | Cheil Worldwide | Vice President/Division Head(Busienss) |
| Joohwan Kim | Cheil Worldwide | Account Director |
| Hyitai Kim | Cheil Worldwide | Sr. Account Manager |
| Eunjoon Lee | Cheil Worldwide | Account Manager |
| Dianne Hwang | Cheil Worldwide | Sr. Account Executive |
| SEONGYONG KIM | Cheil Worldwide | Sr. Account Executive |
Young progressive fathers, primary target of Equinox are not like their fathers used to be. They want to be more capable of caring of family, more confident taking on different roles, more connected to all the things that matter in life. With this insight, we created the beautiful story about how a father create the legendary moment for his daughter who love the space and positioned Chevrolet Equinox, as the enabler and the connector which allows all fathers to be everyday hero for their children, spouses and friends.