Title | INTERNAL DIALOGUE |
Brand | UNION BANK |
Product / Service | UNION BANK CREDIT CARD |
Category | A09. Financial Products & Services |
Entrant | DENTSU TAIWAN Taipei City, CHINESE TAIPEI |
Idea Creation | DENTSU TAIWAN Taipei City, CHINESE TAIPEI |
Idea Creation 2 | DENTSU TAIWAN Taipei City, CHINESE TAIPEI |
Production | DENTSU TAIWAN Taipei City, CHINESE TAIPEI |
Name | Company | Position |
---|---|---|
Alice Chou,Samuel Cheng,Akira Chen,Bo-Yao Song,Peggy Shen | Dentsu Taiwan | ECD,CD,ACD,AD,Copy |
Idea: One look can express a precious friendship. Though good friends may quarrel, they still care about each other. Even when no words are spoken, they can understand each other. We used a look exchanged between good friends to convey a sincere feeling. By employing time-space overlap, emotional dialogue in this exchange of looks can explain things between good friends that words need not. The tacit exchange speaks volumes about their chemistry and true friendship. It also communicates how Union Bank values its role as a place for the storage of every