INTERNAL DIALOGUE

TitleINTERNAL DIALOGUE
BrandUNION BANK
Product / ServiceUNION BANK CREDIT CARD
CategoryA09. Financial Products & Services
EntrantDENTSU TAIWAN Taipei City, CHINESE TAIPEI
Idea Creation DENTSU TAIWAN Taipei City, CHINESE TAIPEI
Idea Creation 2 DENTSU TAIWAN Taipei City, CHINESE TAIPEI
Production DENTSU TAIWAN Taipei City, CHINESE TAIPEI

Credits

Name Company Position
Alice Chou,Samuel Cheng,Akira Chen,Bo-Yao Song,Peggy Shen Dentsu Taiwan ECD,CD,ACD,AD,Copy

Brief Explanation

Idea: One look can express a precious friendship. Though good friends may quarrel, they still care about each other. Even when no words are spoken, they can understand each other. We used a look exchanged between good friends to convey a sincere feeling. By employing time-space overlap, emotional dialogue in this exchange of looks can explain things between good friends that words need not. The tacit exchange speaks volumes about their chemistry and true friendship. It also communicates how Union Bank values its role as a place for the storage of every