Title | WE DON'T TAKE YOU FOR GRANTED 2 |
Brand | TAIWAN STAR TELECOM CO., LTD. |
Product / Service | TELECOM SERVICE |
Category | B09. Corporate Image & Sponsorship |
Entrant | X-LINE CO. LTD Taipei, CHINESE TAIPEI |
Idea Creation | X-LINE CO. LTD Taipei, CHINESE TAIPEI |
Production | X-LINE CO. LTD Taipei, CHINESE TAIPEI |
Name | Company | Position |
---|---|---|
Mark Chang/Yi-Ling Chen/Miro Yang/Doreen Wei/Lynn Lin | X-Line Co., Ltd. | EXECUTIVE VICE-PRESIDENT /CREATIVE DIRECTOR/CREATIVE DIRECTOR/ASSOCIATE CREATIVE DIRECTOR/COPYWRITER |
These two video clips are based on true stories of a woman who uses her ears to “see” the world with mobile, and a man who loves talking to his family on his mobile. They shared their subtle and real experience with their previous mobile carrier that they all have used for over a decade. In compare to their new mobile carrier’s service, the video intends to arouse the fact that consumers should never accept that they are taken for granted, and they do always have a choice. (Note: The dialogues in the video are all from the real experiences by real users.)