Title | THE SINGLETON VIRTUAL REALITY TASTING EXPERIENCE |
Brand | DIAGEO |
Product / Service | THE SINGLETON SINGLE MALT SCOTCH WHISKY |
Category | C05. 360° / VR Film |
Entrant | UNTITLED PROJECT Singapore, SINGAPORE |
Idea Creation | UNTITLED PROJECT Singapore, SINGAPORE |
Production | UNTITLED PROJECT Singapore, SINGAPORE |
Name | Company | Position |
---|---|---|
Warren Mackenzie | UNTITLED PROJECT | Creative Director |
Hogan Burrows | UNTITLED PROJECT | Technical Director |
Adam Gerard | UNTITLED PROJECT | Business Director |
Kelvin Lim | UNTITLED PROJECT | Producer |
Shehan Karunatilaka | UNTITLED PROJECT | Writer |
The Singleton VR Tasting Experience begins with the viewer flying through the sky above the Scottish Highlands, then sweeping down to the entrance of the Glen Ord distillery. Upon entering the distillery, the viewer moves past beautiful copper stills and into the warehouse, where hundreds of casks of whisky are 'peacefully slumbering'. The narrator invites the viewer to 'enter the cask' and guides them through a personal whisky tasting. With a real glass of whisky in hand, the viewer is asked to nose the whisky and discover the aromas present. Proceeding to taste the whisky, the viewer experiences the flavour notes both visually and with their taste-buds, as part of this multi-sensory journey. The finish of the whisky is then brought to life in 3D before the VR experience concludes with The Singleton's key visual and brand lock-up.