CHANGE

TitleCHANGE
BrandFOOD PASSION
Product / ServiceBAR-B-Q PLAZA RESTAURANTS
CategoryB06. Travel, Leisure, Retail, Restaurants & Fast Food Chains
EntrantGREYNJ UNITED Bangkok, THAILAND
Idea Creation GREYNJ UNITED Bangkok, THAILAND
Production PHENOMENA Bangkok, THAILAND
Additional Company FOOD PASSION Bangkok, THAILAND

Credits

Name Company Position
Jureeporn Thaidumrong GREYnJ UNITED Chief Creative Officer
Apiwat Pattalarungkhan GREYnJ UNITED Creative Director
Matthana Saetiaw GREYnJ UNITED Senior Art Director
Arnon Kantawang GREYnJ UNITED Senior Art Director
Jirayu Jetphunsap GREYnJ UNITED Art Director
Worrawan Chailert GREYnJ UNITED Copywriter
Cholada Pengprapatna GREYnJ UNITED Copywriter
Kanaporn Hutcheson GREYnJ UNITED Managing Director
Kanokkorn Seehapan GREYnJ UNITED Group Client Service Director
Pojanee Sowantip GREYnJ UNITED Digital Media Director
Vorawan Keawket GREYnJ UNITED Account Director
Nutnaree Harussadeechavalit GREYnJ UNITED Account Executive
Chalinee Songsroi GREYnJ UNITED Social Media Specialist
Prapapan Lekda GREYnJ UNITED Social Media Specialist
Jongkoch Dusittanakarin GREYnJ UNITED Strategic Planning Manager
Mali Pongsirirak GREYnJ UNITED Agency Producer

Brief Explanation

Bar-B-Q Plaza was about to change their grilling pan in September 2016. Earlier in the year, a customer coincidently started an online petition requesting to change the pan because of the soup space being too narrow to fit a spoon. Other consumers complained about their meat sliding down into the soup space. We turned their complaints into the reason for our change of pan, in a tongue-in-cheek way. We dramatized them into scenes mimicking Thai soap operas. The film starts like a heartbreaking drama movie, drawing the audience into an intimate moment between mother and daughter. The daughter is upset for a reason and the mother invites her to voice out her problems. We reveal that she is upset about Bar-B-Q Plaza’s old pan. After a few over-the-top bursts of emotions and complaints from different people, we then reveal our new stylish black pan as the pay-off.

Links

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