| Title | LITTLE WONDER |
| Brand | VISA SINGAPORE |
| Product / Service | VISA CONTACTLESS PAYMENTS (MOBILE) |
| Category | B08. Financial Products & Services, Commercial Public Services, B2B Products & Services |
| Entrant | PROXIMITY Singapore, SINGAPORE |
| Idea Creation | PROXIMITY Singapore, SINGAPORE |
| Production | CHUAN PICTURES Singapore, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Primus Nair | BBDO Singapore | Executive Creative Director |
| Theophilues Tan | BBDO Singapore | Associate Creative Director |
| Tan Giap How | BBDO Singapore | Associate Creative Director |
| Tan Giap How | BBDO Singapore | Art Director |
| Theophilues Tan | BBDO Singapore | Copywriter |
| Ariel Lee | BBDO Singapore | Senior Account Director |
| Edwina Lim | BBDO Singapore | Account Executive |
| Deborah Chia | BBDO Singapore | Agency Producer |
Children tend to imitate their parents behaviour. Having seen that her mother is able to pay with just a tap, a little girl sets about her house trying to make things work with her toy phone. Only when she sees her mom at the shop, does she realise that it’s paying with Visa on mobile that seems to work like magic.