INTENSE TEMPERATURES

Silver Spike
TitleINTENSE TEMPERATURES
BrandTHERMOS K.K.
Product / ServiceTHERMOS
CategoryA04. Durable Consumer Goods
EntrantMcCANN TOKYO, JAPAN
Idea Creation McCANN TOKYO, JAPAN
Production SODA! COMMUNICATIONS Tokyo, JAPAN

Credits

Name Company Position
Satoko Takada McCann Tokyo Creative Director
Masaya Abe McCann Tokyo CM Planner
Natsumi Iwasaki McCann Tokyo Art Director
Tokihisa Shimada McCann Tokyo General Manager
Tomoyuki Sonoda McCann Tokyo Group Account Director
Koji Sakabe Tohokushinsha Film Corporation Director
Shinya Nakajima Tohokushinsha Film Corporation Associate Director
Mikio Hasui Mikio HASUI Photographs Cinematographer
Takuya Okawa Freelance Gaffer
Jun Ishikawa Soda! Communications Inc. Producer
Miho Takagi Soda! Communications Inc. Producer
Fuko Soeda Soda! Communications Inc. Production Manager
Koji Sakabe Tohokushinsha Film Corporation Editor
Sakiko Tomita Ominibus Japan Editor
Shigemi Ando Omnibus Japan Editor
Mikio Hasui Mikio HASUI Photographs Colorist
Hidefumi Watanabe MR. MUSIC Music Producer
Yoshiaki Kitahara Freelance Mixer

Brief Explanation

A short documentary video showing 4 stories from various parts of Japan featuring people working in environments of extreme temperatures to demonstrate how Thermos products support them with their exceptional ability to maintain the optimum temperatures of beverages. The video features the stories of the following people: (1) Mr. Takahashi making natural ice in Hokuto, Yamanashi Prefecture; (2) Mr. Hirakawa making natural sea salt in Itoshima, Fukuoka; (3) Ms. Hirai making traditional chili pepper seasoning in Myoko, Niigata Prefecture; and (4) Mr. and Mrs. Okui making charcoal in Misato, Miyazaki Prefecture. The video concludes with Thermos' tagline: "The temperature of deliciousness. Thermos."