THE LONG RIDE

TitleTHE LONG RIDE
BrandBUDWEISER CHINA
Product / ServiceBUDWEISER "THANK YOU" BEER
CategoryC02. Branded Content & Entertainment Film
EntrantANOMALY Shanghai, CHINA
Idea Creation ANOMALY Shanghai, CHINA
Idea Creation 2 ANHEUSER-BUSCH INBEV CHINA Shanghai, CHINA
Production THE PROSECUTION FILM COMPANY Singapore, SINGAPORE

Credits

Name Company Position
Elvis Chau Anomaly Shanghai Executive Creative Director
Clarence Chiew Anomaly Shanghai Executive Creative Director
Pickle Guo Anomaly Shanghai Associate Creative Director
Simen Lv Anomaly Shanghai Associate Creative Director
Constance Chen Anomaly Shanghai Copywriter
Nopparath "Mint" Eksuwancharoen Anomaly Shanghai Art Director
Eming Wan Anomaly Shanghai Art Director
Coco Gu Anomaly Shanghai Agency Producer
Roslee Yusof The Prosecution Film Company Director
Spencer Wong The Prosecution Film Company Head of Post Production
Zhilin Ong The Prosecution Film Company Editor
Aundrea Bligh The Prosecution Film Company Executive Producer
Richard Summers Anomaly Shanghai Planning Director
Preeti Hothi-Ramakrishnan Anomaly Shanghai Business Director
Karen Lin Anomaly Shanghai Account Manager

Brief Explanation

This film was launched in China as a shareable mini-movie to inspire a culture of saying thank you during the Chinese New Year celebrations. It tells the story of a wilful young girl who, against her father's advice, embarks on an epic journey of self-discovery. What she discovers along the way instead, is the depth of her father's love.

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