A BCFING MUSICAL

TitleA BCFING MUSICAL
BrandSUPER RETAIL GROUP
Product / ServiceBOATING CAMPING FISHING
CategoryA06. Retail, e-Commerce, Restaurants & Fast Food Chains
EntrantCLEMENGER BBDO BRISBANE, AUSTRALIA
Idea Creation CLEMENGER BBDO BRISBANE, AUSTRALIA
Idea Creation 2 CLEMENGER BBDO MELBOURNE, AUSTRALIA
Production THE SWEET SHOP Sydney, AUSTRALIA
Production 2 ELECTRIC DREAMS Melbourne, AUSTRALIA

Credits

Name Company Position
Ant Keogh Clemenger BBDO Melbourne Chief Creative Officer
Marianne O’Brien (née Harvey) Clemenger BBDO Brisbane Creative Director
Cristian Staal Clemenger BBDO Brisbane Creative Director
Christie Luxton Clemenger BBDO Brisbane Copywriter
Russel Fox Clemenger BBDO Melbourne Art Director
Michael Derepas Clemenger BBDO Melbourne Planning Director
Karolina Bozajkovska Clemenger BBDO Melbourne Senior Producer
Lisa Moro Clemenger BBDO Melbourne Senior Producer
Bryn Griffiths Clemenger BBDO Brisbane Communications Director
Allison Witherspoon Clemenger BBDO Brisbane Senior Account Director
Ben McConnell Super Retail Group Marketing Manager
Sarah Cogzell Super Retail Group Brand Manager
Emma Yerbury Super Retail Group Marketing Coordinator
Nick Kelly The Sweet Shop Director
Allison Lockwood The Sweet Shop Production Producer
Martyn Williams The Sweet Shop Director of Photography
Stuart Morley The Editors Editor
Edel Rafferty Method Studios Colourist
Jamie Scott Jamie Scott Online Artist
Paul Le Couteur Flagstaff Studios Sound Designer

Brief Explanation

BCF is an Australian retailer that sells Boating Camping and Fishing gear. We created a BCF-ing musical that shows how Boating, Camping and Fishing is BCF-ing fun, while shamelessly repeating the BCF brand name.