SOORO’S BREAKING BALL LESSON

TitleSOORO’S BREAKING BALL LESSON
BrandKWANG DONG PHARMACEUTICAL
Product / ServiceVITA500
CategoryA02. Drinks
EntrantGROUPIDD Seoul, SOUTH KOREA
Idea Creation GROUPIDD Seoul, SOUTH KOREA
Media Placement GROUPIDD Seoul, SOUTH KOREA

Credits

Name Company Position
JangHoon Park Group IDD Executive Creative Director
Jaeyoung Lee Group IDD Senior Copywriter
Areum Hong Group IDD Senior Artdirector
Taedong Kim Group IDD Copywriter
Kayoung Kim Group IDD Copywriter
Soojeong Lee Group IDD Junior Artdirector

Brief Explanation

We wanted to deliver the message that the vitamin drink helps people stay young, so we made the model do everything the other way around in the film and also humorously introduced everyday situations that make us feel old.