Title | LET'S GET REAL |
Brand | VINDA SEA |
Product / Service | LIBRESSE |
Category | B03. Fast Moving Consumer Goods |
Entrant | BBDO MALAYSIA Kuala Lumpur, MALAYSIA |
Idea Creation | BBDO MALAYSIA Kuala Lumpur, MALAYSIA |
Production | PASSION PICTURES Kuala Lumpur, MALAYSIA |
Production 2 | ASIA PACIFIC VIDEOLAB Petaling Jaya, MALAYSIA |
Production 3 | TWO AM MUSIC STUDIOS Kuala Lumpur, MALAYSIA |
Name | Company | Position |
---|---|---|
VJ Anand | BBDO Malaysia | Executive Creative Director |
Shune | BBDO Malaysia | Creative Director |
Niamh Spurr | BBDO Malaysia | Copywriter |
Julian Yap | BBDO Malaysia | Group Head |
Hugo Filipe Arvelos Pacheco | BBDO Malaysia | Account Director |
NorKhalida Kamaludin | BBDO Malaysia | Account Manager |
Rafiq Ridzwan | BBDO Malaysia | Head of Planning |
Deborah Woong | BBDO Malaysia | Junior Copywriter |
Nisha Khirudin | BBDO Malaysia | Production Manager |
Darrel Hyon-Lè | Passion Pictures Malaysia | Film Director |
Felicia Choi | Passion Pictures Malaysia | Producer |
Kenz Koh | Passion Pictures Malaysia | Director of Photography |
Steven Tang | Passion Pictures Malaysia | Art Director |
Darren Siew | Passion Pictures Malaysia | Wardrobe Stylist |
Boong Lye Guan | Passion Pictures Malaysia | Make-Up Artist |
Chen Yoke Wah | Asia Pacific Videolab Sdn Bhd | Post Production House Producer |
Mindy Wong | Asia Pacific Videolab Sdn Bhd | Offline Editor |
Soon Foon | Asia Pacific Videolab Sdn Bhd | Online Editor |
Ahmad Hilmi | Asia Pacific Videolab Sdn Bhd | Colourist |
Feminine hygiene commercials had been selling women a false reality – everyone is happy and skipping around in white pants during their periods – that simply isn’t relatable. To connect with the women of Malaysia it was time to address the elephant in the room, speak with candour and say – LET’S GET REAL.