ACUVUE: EYELINGUAL SCHOOL

TitleACUVUE: EYELINGUAL SCHOOL
BrandJOHNSON & JOHNSON (THAILAND) CO., LTD.
Product / ServiceACUVUE
CategoryB03. Fast Moving Consumer Goods
EntrantRABBIT'S TALE Bangkok, THAILAND
Idea Creation RABBIT'S TALE Bangkok, THAILAND
Media Placement RABBIT'S TALE Bangkok, THAILAND
PR RABBIT'S TALE Bangkok, THAILAND
Production RABBIT'S TALE Bangkok, THAILAND

Credits

Name Company Position
NORANIT YASOPA RABBIT’S TALE CO., LTD. EXECUTIVE CREATIVE DIRECTOR
VARUT PIPATTANABANCHA RABBIT’S TALE CO., LTD. COPY WRITER
NUTTHAPORN TEPPITAK RABBIT’S TALE CO., LTD. SENIOR ART DIRECTOR
ARM BUDDHAPHOL RABBIT’S TALE CO., LTD. ASSOCIATE CREATIVE DIRECTOR
POTRAWEE WICHIEN RABBIT’S TALE CO., LTD. AGENCY PRODUCER
KATHLEEN JARUPOKKUL RABBIT’S TALE CO., LTD. GROUP ACCOUNT DIRECTOR
SIRAPA KANCHANASUPPAWONG RABBIT’S TALE CO., LTD. ACCOUNT MANAGER
CHALINEE KIATCHALERMKHUN RABBIT’S TALE CO., LTD. ACCOUNT EXECUTIVE
SAROJ LAOHASIRI RABBIT’S TALE CO., LTD. EXECUTIVE STRATEGIC PLANNING DIRECTOR
KANON VATTANAPAYOONGKUL RABBIT’S TALE CO., LTD. TOUCHPOINT MANAGER
APANCHANOK AKEWANON RABBIT’S TALE CO., LTD. SENIOR TOUCHPOINT EXECUTIVE
PANNAROT KANPOT RABBIT’S TALE CO., LTD. TOUCHPOINT EXECUTIVE
NIYADA SUWANNATRI RABBIT’S TALE CO., LTD. TOUCHPOINT EXECUTIVE
KITTIPAT MAHAPUNT RABBIT’S TALE CO., LTD. STRATEGIC PLANNING DIRECTOR
APICHARN CHALERMCHAINUWONG RABBIT’S TALE CO., LTD. STRATEGIC PLANNER
NARATIP SAEPHUA RABBIT’S TALE CO., LTD. SENIOR TOUCHPOINT COMMUNICATION EXECUTIVE
DARAWAN THEPSTITSILP RABBIT’S TALE CO., LTD. SENIOR MEDIA PLANNER

Brief Explanation

Acuvue wants to localize their campaign in Thailand under the global theme, “The lens that changes everything”. They want to generate online awareness to new users in order to increase more registrations of their E-trial program. But according to Thai law, advertising about the benefit of contact lens is prohibited. Therefore, we cannot display the product or logo.

Links

Video URL