Title | ACUVUE: EYELINGUAL SCHOOL |
Brand | JOHNSON & JOHNSON (THAILAND) CO., LTD. |
Product / Service | ACUVUE |
Category | B03. Fast Moving Consumer Goods |
Entrant | RABBIT'S TALE Bangkok, THAILAND |
Idea Creation | RABBIT'S TALE Bangkok, THAILAND |
Media Placement | RABBIT'S TALE Bangkok, THAILAND |
PR | RABBIT'S TALE Bangkok, THAILAND |
Production | RABBIT'S TALE Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
NORANIT YASOPA | RABBIT’S TALE CO., LTD. | EXECUTIVE CREATIVE DIRECTOR |
VARUT PIPATTANABANCHA | RABBIT’S TALE CO., LTD. | COPY WRITER |
NUTTHAPORN TEPPITAK | RABBIT’S TALE CO., LTD. | SENIOR ART DIRECTOR |
ARM BUDDHAPHOL | RABBIT’S TALE CO., LTD. | ASSOCIATE CREATIVE DIRECTOR |
POTRAWEE WICHIEN | RABBIT’S TALE CO., LTD. | AGENCY PRODUCER |
KATHLEEN JARUPOKKUL | RABBIT’S TALE CO., LTD. | GROUP ACCOUNT DIRECTOR |
SIRAPA KANCHANASUPPAWONG | RABBIT’S TALE CO., LTD. | ACCOUNT MANAGER |
CHALINEE KIATCHALERMKHUN | RABBIT’S TALE CO., LTD. | ACCOUNT EXECUTIVE |
SAROJ LAOHASIRI | RABBIT’S TALE CO., LTD. | EXECUTIVE STRATEGIC PLANNING DIRECTOR |
KANON VATTANAPAYOONGKUL | RABBIT’S TALE CO., LTD. | TOUCHPOINT MANAGER |
APANCHANOK AKEWANON | RABBIT’S TALE CO., LTD. | SENIOR TOUCHPOINT EXECUTIVE |
PANNAROT KANPOT | RABBIT’S TALE CO., LTD. | TOUCHPOINT EXECUTIVE |
NIYADA SUWANNATRI | RABBIT’S TALE CO., LTD. | TOUCHPOINT EXECUTIVE |
KITTIPAT MAHAPUNT | RABBIT’S TALE CO., LTD. | STRATEGIC PLANNING DIRECTOR |
APICHARN CHALERMCHAINUWONG | RABBIT’S TALE CO., LTD. | STRATEGIC PLANNER |
NARATIP SAEPHUA | RABBIT’S TALE CO., LTD. | SENIOR TOUCHPOINT COMMUNICATION EXECUTIVE |
DARAWAN THEPSTITSILP | RABBIT’S TALE CO., LTD. | SENIOR MEDIA PLANNER |
Acuvue wants to localize their campaign in Thailand under the global theme, “The lens that changes everything”. They want to generate online awareness to new users in order to increase more registrations of their E-trial program. But according to Thai law, advertising about the benefit of contact lens is prohibited. Therefore, we cannot display the product or logo.