OLDER PEOPLE'S HEARTS

TitleOLDER PEOPLE'S HEARTS
BrandBUSAN METROPOLITAN CITY
Product / ServiceBUSAN METROPOLITAN CITY
CategoryB11. Public Sector
EntrantBUSAN METROPOLITAN CITY, SOUTH KOREA
Idea Creation BUSAN METROPOLITAN CITY, SOUTH KOREA
Production PAPERCAM BUSAN, SOUTH KOREA

Credits

Name Company Position
Boem Jin Kim Busan Metropolitan City General Director
Jung Ryum Kim Busan Metropolitan City Director
Jisang Lee Busan Metropolitan City General Manager
Sooyeon Kim Busan Metropolitan City Project Manager, Creative Director
Dookwan Kim PAPERCAM Executive Producer
Dong-woo Shin PAPERCAM Producer
Hyun Soo Jung PAPERCAM Art Director
Hyun Ho Park PAPERCAM Art Designer
Jin Suk Kim PAPERCAM Cinematographer
Hunuk Ha PAPERCAM Marketer
Jang Gil Cho Actor

Brief Explanation

With the concept of 'young man transforms into old man for a day', we produced a video showing the process of a subject spending a day in the city in just that way. We physically transformed a young guy into an old man, and had him spend a day in Busan. An 'old-age simulation kit' was used to produce the uncomfortable physical restrictions of old age, and special aging make-up convincingly transformed him into a man in his 80s. In the course of the day, he experienced public streets, public transit, a coffee shop, a park, and a college campus as an old man. He also met people on the streets who confided their true feelings. As he experienced a variety of public settings and encounters, cross-generational issues took on new meaning.

Links

Video URL