| Title | CUTE PRESS - BEWARE THE CLOUD |
| Brand | SSUP BANGKOK 1991 CO., LTD. |
| Product / Service | CUTE PRESS UV EXPERT SUNSCREEN |
| Category | A03. Fast Moving Consumer Goods |
| Entrant | SOUR BANGKOK, THAILAND |
| Idea Creation | SOUR BANGKOK, THAILAND |
| Production | NAKED Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Damisa Ongsiriwattana | The Sour Bangkok Co., Ltd. | Executive Creative Director |
| Warunpon Trithepwijit | The Sour Bangkok Co., Ltd. | Creative Director |
| Pakwan Narakornpijit | The Sour Bangkok Co., Ltd. | Art Director |
| Sutinee Satesawan | The Sour Bangkok Co., Ltd. | Art Director |
| Rujrada Rienvatana | The Sour Bangkok Co., Ltd. | Art Director |
| Warangrat Rattanabumrung | The Sour Bangkok Co., LTd. | Copy Writer |
The idea of this film is based on the insight of women that they tend not to wear sunscreen on the rainy or cloudy days because they believed that without the sun shining, there is no need to wear sunscreen. In the film, we try to make our consumer look closely to see that even on a rainy or cloudy days, there is UV light that could harm your skin. Therefore, it is necessary to wear sunscreen everyday.