Title Brand Product / Service Entrant Company Location Production Company Location Award
A04 Online: Non-fiction
PITCHING FRENCH FILMS TO HOLLYWOOD
ALLIANCE FRANÇAISE DE SINGAPOUR
CINE-CLUB
ALLIANCE FRANçAISE DE SINGAPOUR Singapore SINGAPORE JOINERY Los Angeles USA
Gold
CREATING A FANTASY
SQUARRE ENIX CO.,LTD.
FINAL FANTASY BRAVE EXVIUS
VIBER Tokyo JAPAN VIIBAR INC. Tokyo JAPAN
SHACKLETON'S RETURN
HYUNDAI MOTOR
HYUNDAI MOTOR BRAND CAMPAIGN
INNOCEAN WORLDWIDE Seoul SOUTH KOREA PLANIT PRODUCTION Seoul / EDITIN Seoul SOUTH KOREA
Short List
THE MOST LOVING INSTRUCTION MANUAL
MTI
HAND IN HAND PROJECT
DRILL Tokyo JAPAN
Short List
TOUCH OF CARE
PROCTER & GAMBLE
VICKS
PROCTER & GAMBLE Singapore SINGAPORE
Bronze
RECREATING THE KISS
ART GALLERY OF NEW SOUTH WALES
ART GALLERY OF NEW SOUTH WALES
REVOLVER/WILL O'ROURKE Sydney AUSTRALIA REVOLVER/WILL O'ROURKE Sydney AUSTRALIA
Short List
A05 Audio Content
LET'S CAFE FRAPPÉ
LET'S CAFE
FRAPPÉ
McCANN TAIWAN Taipei CHINESE TAIPEI
V RAPPER
FRUCOR
BEVERAGES
CLEMENGER BBDO SYDNEY AUSTRALIA CLEMENGER BBDO MELBOURNE / FINCH Sydney AUSTRALIA
SUMMER WONDERLAND
AIR NEW ZEALAND
AIR NEW ZEALAND
HOST SYDNEY AUSTRALIA JUNGLE Sydney / SONG ZU Sydney AUSTRALIA
A06 Co-Creation & User Generated Content
YOU SEND IT, WE USE IT. LIVE.
CAI NIAO GUO GUO
CAI NIAO GUO GUO
ISOBAR CHINA GROUP Shanghai CHINA ISOBAR CHINA GROUP Shanghai CHINA
QLED
SAMSUNG
SAMSUNG QLED TELEVISION
SOCIETY Sydney AUSTRALIA WHITE LABEL Sydney AUSTRALIA
A SONG OF FORGIVENESS
P&G
PANTENE & DOWNY
GREY GROUP INDONESIA Jakarta INDONESIA GREY GROUP INDONESIA Jakarta INDONESIA
A07 Talent
#BEATME
UN WOMEN
ANTI-DOMESTIC VIOLENCE AWARENESS
BBDO PAKISTAN Lahore PAKISTAN AZADFILM Karachi / THE VIDEOGRAPHERS Lahore PAKISTAN
Silver
PITCHING FRENCH FILMS TO HOLLYWOOD
ALLIANCE FRANÇAISE DE SINGAPOUR
CINE-CLUB
ALLIANCE FRANçAISE DE SINGAPOUR Singapore SINGAPORE JOINERY Los Angeles USA
Short List
SADO METAL
SADO TOURISM ASSOCIATION
TOURISM
DENTSU EAST JAPAN Tokyo JAPAN NIBAN-KOBO PRODUCTIONS Tokyo JAPAN
SAMUEL GOES TO CONAN
KOREA TOURISM ORGANIZATION
KOREA TOURISM
HS AD Seoul SOUTH KOREA
LIVE FOREVER
HP SINGAPORE
HP SPROCKET
GOODSTUPH Singapore SINGAPORE GOODSTUPH Singapore SINGAPORE
STING "REMAKE THE BOXER"
PEPSICO
STING ENERGY DRINK
BBDO PAKISTAN Lahore PAKISTAN LASHARI FILMS Lahore PAKISTAN
FANG
BUDWEISER, ANHEUSER-BUSCH INBEV
BUDWEISER
CAA MARKETING Los Angeles USA DAPPER TV Los Angeles USA
A SONG OF FORGIVENESS
P&G
PANTENE & DOWNY
GREY GROUP INDONESIA Jakarta INDONESIA GREY GROUP INDONESIA Jakarta INDONESIA
A08 Brand Experience
ISLAND MOVEMENT 247
NEW BALANCE
NEW BALANCE 247 LIFESTYLE SHOES
MOULIN ORANGE DIGITAL BRANDING AGENCY Taipei City CHINESE TAIPEI
AMAZON FASHION WEEK TOKYO 2017 S/S OPENING ACT
AMAZON JAPAN G.K.
AMAZON FASHION
McCANN TOKYO JAPAN TYO DRIVE Tokyo / WOW Tokyo JAPAN
MODERN KIDAI SHORAN
NIHONBASHI CULTURAL EXCHANGE FESTIVAL EXECUTIVE COMMITTEE
NIHONBASHI REVITALIZATION
DENTSU INC. Tokyo JAPAN GROOVISIONS Tokyo JAPAN
EXTREME SHOPPING
THE NORTH FACE KOREA
PRODUCT
INNORED Seoul SOUTH KOREA SPACE MONSTER CONTENTS Seoul SOUTH KOREA
THE UNUSUAL FOOTBALL FIELD PROJECT
AP (THAILAND)
PROPERTY DEVELOPMENT
CJ WORX Bangkok THAILAND MEOUR Bangkok THAILAND
Bronze
PENGUIN FROZEN STORYBOOK
PENGUIN BOOKS
PENGUIN FROZEN STORYBOOK
TBWA\SHANGHAI CHINA DOINGFILMS Shanghai / AU79 COMMUNICATIONS Shanghai CHINA
Short List
60 SECOND WINTER
ADIDAS
WINTER SPORTS JACKET
TBWA\HONG KONG HONG KONG MANY MANY CREATIONS Hong Kong HONG KONG
HAND MEETS HAND
TIFFANY & CO.
BRIDAL JEWELRY
HAKUHODO INC. Tokyo JAPAN HAKUHODO PRODUCT'S Tokyo / IMG SRC Tokyo JAPAN
SHACKLETON'S RETURN
HYUNDAI MOTOR
HYUNDAI MOTOR BRAND CAMPAIGN
INNOCEAN WORLDWIDE Seoul SOUTH KOREA PLANIT PRODUCTION Seoul / EDITIN Seoul SOUTH KOREA
LIVE FOREVER
HP SINGAPORE
HP SPROCKET
GOODSTUPH Singapore SINGAPORE GOODSTUPH Singapore SINGAPORE
ROLAND GARROS IN THE CITY – SHANGHAI EDITION
ROLAND GARROS
ROLAND GARROS IN THE CITY
HAVAS SPORTS & ENTERTAINMENT Shanghai CHINA HAVAS SPORTS & ENTERTAINMENT Shanghai CHINA
SOUND IN SILENCE
INTEL
HYPER-SENSE MUSIC SHIRT
mcgarrybowen Shanghai CHINA mcgarrybowen Shanghai CHINA
Short List
PRAWN OUTBACK
LION AUSTRALIA
LIQUOR
OCTAGON Singapore SINGAPORE MILKMONEY Sydney AUSTRALIA
TAKE IN THE GOLD INITIATIVE
LION AUSTRALIA
LIQUOR
OCTAGON Singapore SINGAPORE OCTAGON Singapore SINGAPORE
SIMCITY BUILDIT SCHOOL OF POLITICS
ELECTRONIC ARTS K.K.
SIMCITY BUILDIT
DENTSU INC. Tokyo JAPAN J.C. SPARK Tokyo / YOKOHAMA SUPER FACTORY Tokyo JAPAN
LUX GOLDEN ROSE AWARDS
HINDUSTAN UNILEVER
SOAP
MINDSHARE Mumbai INDIA
A09 Branded Games
GLICODE
EZAKI GLICO CO., LTD.
CORPORATE
DENTSU INC. Tokyo JAPAN COCONOE Okayama / BIRDMAN Tokyo JAPAN
Silver
AN AD THAT SHOULDN'T HAVE EXISTED
UNIONPAY
QUICKPASS
W Shanghai CHINA PAFASSHION LAB Shanghai CHINA
A10 Digital / Social
#HUNGEREPLY
MARS JAPAN
SNICKERS
I&S BBDO Tokyo JAPAN
GOOODBYE, GOOD BUY
MUDAH.MY
MUDAH.MY - ONLINE MARKETPLACE
ISOBAR Kuala Lumpur MALAYSIA SOTONG POTONG STUDIO Petaling Jaya MALAYSIA
EHARMONY 'BE MY VALENTINE'
EHARMONY
EHARMONY ONLINE DATING WEBSITE
OMD SYDNEY AUSTRALIA NOW WE COLLIDE Sydney AUSTRALIA
SHACKLETON'S RETURN
HYUNDAI MOTOR
HYUNDAI MOTOR BRAND CAMPAIGN
INNOCEAN WORLDWIDE Seoul SOUTH KOREA PLANIT PRODUCTION Seoul / EDITIN Seoul SOUTH KOREA
LIVE FOREVER
HP SINGAPORE
HP SPROCKET
GOODSTUPH Singapore SINGAPORE GOODSTUPH Singapore SINGAPORE
THE RESPONSIVE LOOKBOOK
DIESEL
JOGGJEANS
FRED & FARID SHANGHAI CHINA FRED & FARID SHANGHAI CHINA
Short List
KFC-DRUMBEATS OF RED ENCOURAGEMENT
YUM CHINA
KFC
TRIO ISOBAR Shanghai CHINA TRIO ISOBAR Shanghai CHINA
1001 NIGHTS-1
TAOBAO (CHINA) SOFTWARE CO.,LTD.
ONLINE SHOPPING
TAOBAO.COM Hangzhou CHINA TAOBAO.COM Hangzhou / GOODZILLA Shanghai CHINA
PAY WITH VISA
VISA
VISA DEBIT CARDS
BBDO VIETNAM Ho Chi Minh City VIETNAM GOOD SUNDAY FILMS Ho Chi Minh VIETNAM
A SPECIAL GET AWAY FOR SOLDIERS
VISA
VISA BRAND AWARENESS
FLEISHMANHILLARD KOREA Seoul SOUTH KOREA FLEISHMANHILLARD KOREA Seoul / ROOM 121 Seoul SOUTH KOREA
A11 Sports
INSTABILIA
NRL AUSTRALIA
STATE OF ORIGIN
VML Sydney AUSTRALIA VML Sydney AUSTRALIA
Short List
THE FRIENDLY SPORT
BIOGEN JAPAN
PHARMACEUTICAL
OZMA Tokyo JAPAN WORLD YURU SPORTS ASSOCIATION Tokyo JAPAN