Brief Explanation

Do you know what is AED? Do you know cardiovascular disease has been on the top 3 causes of death for the past 25 years in Taiwan? Do you know that when cardio arrest occurred, the best chance, or golden window, to resuscitate the patient is within the first 5 minutes? On the contrary, over 20,000 households in Taiwan shared average ONE AED. There are more than 60% of people didn’t know about AED. Let alone to take notice. Not only AED is for B2B market, but is stiff and hard to understand for people. How to make people pay attention to such a life-saving machines? And we did it! How much density does AED should be adequate enough? The 5 minutes golden window is our solution. Under USD50,000 scarce budget. We made a video with 3 fastest runners in Taiwan. Through the impactful plot to made people turn to care about AED and share this video progressively. As a result, the perception of people is not only to have, but to have in adequate numbers installed. Furthermore, people urge communities to install AED. After video went online, the growth of phone inquiries and installation rate both increase over 150%.