| Title | BREAKER BENCHES |
| Brand | NESTLE PHILIPPINES |
| Product / Service | KITKAT |
| Category | A01. Creative Effectiveness |
| Entrant | J. WALTER THOMPSON PHILIPPINES Makati City, THE PHILIPPINES |
| Idea Creation | J. WALTER THOMPSON PHILIPPINES Makati City, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Dave Ferrer | J. Walter Thompson Philippines | Executive Creative Director |
| Javey Villones | J. Walter Thompson Philippines | Associate Creative Director/Art Director |
| Maan Bautista | J. Walter Thompson Philippines | Associate Creative Director/Copywriter |
| Tim Villela | J. Walter Thompson Philippines | Associate Creative Director/Copywriter |
| Joe Dy | J. Walter Thompson Philippines | Creative Director |
| Drea Dizon | J. Walter Thompson Philippines | Art Director |
| Javier Reyes | J. Walter Thompson Philippines | Copywriter |
| Gia Leuterio | J. Walter Thompson Philippines | Art Director |
| Leslie Cua | J. Walter Thompson Philippines | Copywriter |
| Pam Garcia | J. Walter Thompson Philippines | Strategic Planning Director |
| Sam Zetha | J. Walter Thompson Philippines | Integrated Strategic Manager |
| Iya Forbes | J. Walter Thompson Philippines | Junior Planner |
| Cha Agcaoili | J. Walter Thompson Philippines | Group Account Director |
| JM Miranda | J. Walter Thompson Philippines | Account Director |
| Gian Recalde | J. Walter Thompson Philippines | Account Director |
| Vince Marquez | J. Walter Thompson Philippines | Account Executive |
| Anaelle Arreza | J. Walter Thompson Philippines | Account Executive |
KitKat has always been about having a break, but for most people, not all breaks are about having a KitKat. How can KitKat convince consumers that for every kind of break people take, KitKat will be part of it? Introducing the Breaker Benches. Whatever kind of break you decide to take, there’s a KitKat bench made especially for it. Almost 500 interactive and share-worthy benches were placed in the middle of central business districts and in the country’s busiest malls and parks. The benches featured diverse breaks that people can immerse themselves in. As the campaign rolled out, new benches provided more reasons to have a break with KitKat. The campaign’s digital amplification and user-generated content garnered more than 20.9 million views and over 373 million impressions. The brand broke records by consistently growing faster than the category with its double-digit growth of +35% in value and +26% in volume. In the 2-year run of the campaign, the brand sold almost 181 million KitKat fingers, making KitKat the top imported chocolate brand in the country. All these gave the people, the category, and KitKat their biggest break ever.