RUBBER BOY

TitleRUBBER BOY
BrandPETRONAS
Product / ServicePETRONAS
CategoryA01. Creative Effectiveness
EntrantLEO BURNETT Kuala Lumpur, MALAYSIA
Idea Creation LEO BURNETT Kuala Lumpur, MALAYSIA

Credits

Name Company Position
James Yap Leo Burnett Malaysia Creative Director
Jaz Lee Leo Burnett Malaysia Copywriter
Kelvin Low Leo Burnett Malaysia Art Director
Melanie Ranatunga Leo Burnett Malaysia Agency Producer
Eswara Van Sharma Leo Burnett Malaysia Account Director
Amelia Peng Leo Burnett Malaysia Account Manager
Ismail Kamarul Reservoir World Sdn Bhd Director
Adrian Lai Reservoir World Sdn Bhd Executive Producer
Sabrina Wong Reservoir World Sdn Bhd Line Producer

Brief Explanation

The Malaysian Ringgit plunge. Retrenchments. High cost of living. Amidst a declining economy, no one was in the mood to celebrate Chinese New Year – where the Chinese traditionally buy new things as a symbol of prosperity. But sometimes, we are so caught up in the celebration of material things, we forget our most important possession: family. At a time when the economy was bad and no one felt like celebrating, we wanted people to rethink what it means to have a blessed year ahead. To count the blessings they have rather than the fortunes they don’t. So we came up with a film, “Rubber Boy”, about a son who never realised how hard his mother works until he walks a mile in her shoes.