Title | AAMI SMARTPLATES |
Brand | SUNCORP |
Product / Service | AAMI INSURANCE |
Category | B04. Overall Functional Design |
Entrant | OGILVY AUSTRALIA Melbourne, AUSTRALIA |
Idea Creation | OGILVY AUSTRALIA Melbourne, AUSTRALIA |
PR | OGILVY PUBLIC RELATIONS Melbourne, AUSTRALIA |
Production | OGILVY AUSTRALIA Melbourne, AUSTRALIA |
Name | Company | Position |
---|---|---|
David Ponce de Leon | Ogilvy Melbourne | Executive Creative Director |
Karsten Jurkschat | Ogilvy Melbourne | Senior Art Director |
Alex Little | Ogilvy Melbourne | Senior Copywriter |
David Fox | Ogilvy Australia | CEO |
Gavin MacMillan | Ogilvy Melbourne | Head of Strategy/Managing Partner |
Michael McEwan | Ogilvy Melbourne | Managing Partner |
Belinda Danks-Woodley | Ogilvy Melbourne | Group Account Director |
Sarah Bailey | Ogilvy Melbourne | Group Account Director |
Belinda Bassingthwaite | Ogilvy Melbourne | Account Director |
Jessica McColl | Oilvy Melbourne | Account Manager |
Jason Davey | Ogilvy Australia | National Head of Digital |
Alistair Bruyns | Ogilvy Melbourne | Head of Digital |
Josh Bondy | Ogilvy Melbourne | Technical Director |
Tim Chapman | Ogilvy Australia | Technical Director |
Alex McNeilly | Ogilvy Melbourne | Senior Digital Project Manager |
Gina Hughes | Ogilvy Australia | UX Director |
Mark Tompkins | Ogilvy Melbourne | Digital Art Director |
Rani Shabtai | Ogilvy Melbourne | Senior Digital Designer/UX Designer |
Jesse Steinfort | Ogilvy Melbourne | Senior Designer |
Kate Aurel-Smith | Oily PR | Associate Director |
Bronte Tarn-Weir | Ogilvy PR | Senior Account Director |
Sonia Heng | Ogilvy PR | Account Manager |
April Gore | Ogilvy PR | Account Executive |
Lauren Shepherd | Suncorp | Project Lead |
Alok Pandit | Suncorp | Project Manager |
Andrew Muir | Suncorp | Digital Self Service Specialist |
Albert Kalaja, Kiran Abraham, Ngoc Nguyen, Michael La | Suncorp | Technical Team |
Kristi Woolrych | Suncorp | EGM Brand and Marketing |
Tim Hernadi | Suncorp | Head of Brand and Marketing |
Michelle Martinis, Jo-Anne Tierney, Claire Whish-Wilson, Catherine Bloxsom, Ange | AAMI | Marketing Team |
AAMI SmartPlates, a real-time drive tracker and coach that sits at the centre of a new digital learning eco-system: connecting young drivers, parents, instructors and road authorities for the first time. At the core, is the AAMI SmartPlates mobile app, which tracks every detail of every drive, so Learners can focus on the road while their practice hours, routes, road type, weather and traffic density, are monitored and recorded in real-time. Captured data gets crunched into skills sets so Learners, parents and instructors can gain a complete picture of their progress, what they’re mastering and what needs improvement via a customized learning plan. AAMI SmartPlates Coach knows why, when and where they need practice and how to motivate them, reducing the risk of accidents caused by overconfidence and inexperience; using driving, map and road data in such an innovative way that could actually help reduce the Australian road toll.
AAMI, Australia’s leading insurance company knew young drivers were the most at-risk. But when we started researching why, we discovered that the way they learn to drive hasn’t changed in 50 years. Learner drivers (or L-Platers) are required to record their on-road driving hours using a government mandated manual logbook, each time they go for a supervised practice drive. An old-school system which is stressful, inaccurate and doesn’t add any value. AAMI Smartplates provides an innovative solution, removing the need for the paper-based analog logbook, instead focusing on road awareness and instilling good driving habits while collating driving data. This data can be submitted directly to a local traffic authority for license review and can be used to predict driving trends among various age groups. It uses the built-in GPS in a smartphone to provide a detailed, real time Apple or Google map of a learner driver’s journey. This data is then shared with external API’s to gather a more detailed understanding. Using the HERE Road API, we are able to track road traffic density. Using Weather Underground API, we’re able to track the road conditions during a session. Using a custom OpenStreetMap (OSM) API, we are able to discern the exact road type being driven at any given moment. Using mPDF functionality, AAMI SmartPlates creates and export a PDF version of the logbook, ready for Road Transport Authorities to review. All data is presented to the learner through a rich user Interface, enabling instantaneous review of their data in an aesthetically pleasing manner, helping them identify opportunities for improvement. Other built-in features of the phone were used to silence incoming calls and send an automated notification to the caller while a driving lesson is underway, reinforcing good driving habits of not answering calls or using their phone when driving.
Website URL | Application URL | Application URL