SUNTORY GREEN+

TitleSUNTORY GREEN+
BrandSUNTORY HOLDINGS LIMITED
Product / ServiceSUNTORY GREEN+
CategoryB01. User Experience Design (UX)
EntrantYOMIKO ADVERTISING Tokyo, JAPAN
Idea Creation YOMIKO ADVERTISING Tokyo, JAPAN
Production TENTEN LIMITED Tokyo, JAPAN
Production 2 HAKUHODO I-STUDIO Tokyo, JAPAN
Production 3 TAIYO KIKAKU Tokyo, JAPAN
Production 4 YOMIKO ADVERTISING Tokyo, JAPAN
Additional Company TOPPAN PRINTING Tokyo, JAPAN

Credits

Name Company Position
Daiki Takahashi Suntory Holdings Limited Product Manager
Takuya Noguchi Yomiko Advertising Inc. Creative Director
Masanao Hisatake Yomiko Advertising Inc. Copywriter
Gaku Ishine MEGA Designer
Rina Kashiwazaki MEGA Designer
Noriko Matsuda MEGA Designer
Douglas Schafer TenTen Limited App Producer
Yoichi Motoki TenTen Limited App Producer
Alexander I. Kovács TenTen Limited App Developer
Giles Payne TenTen Limited App Developer
Anthony Weiss TenTen Limited App Developer
Katsuaki Kiryu YOMIKO Advertising Inc. Service Producer
Hidetaka Amikura YOMIKO CROSSCOM INC. Service Producer
Fusanori Kuraku HAKUHODO i-studio Inc Service Producer
Miu Hashimoto HAKUHODO i-studio Inc Service Producer
Takuya Odagiri TOPPAN PRINTING CO., LTD. Service Producer
Yasuo Hiura YOMIKO Advertising Inc. Marketing Planner
Ryosuke Furukawa YOMIKO Advertising Inc. Marketing Planner
Shinobu Hata TAIYO KIKAKU co.,ltd Film Prroducer
Mariko Tsutsumi TAIYO KIKAKU co.,ltd Film Prroducer
Chiaki Ueta TAIYO KIKAKU co.,ltd Produciton Manager
Eiji Tanigawa TAIYO KIKAKU co.,ltd Filim Director

The Campaign

Suntory’s idea uses vending machines to bring office workers “bottle by bottle, step by step closer” closer to a healthier lifestyle with a new service app called “GREEN PLUS”! “Earn points with every purchase and every step, and exchange them for FOSHU drinks”- this is the point service that supports a healthier life. Within the simple framework of the handy smartphone and the office vending machine,“beacon technology”is integrated to realize the design of an “easy-to-use”, “enjoyable” and “rewarding” service that can be continuously used by any urban office worker.

Creative Execution

Launched in August 2016, the service availability broke the 1,000 vending machine mark in about half a year. Currently the service network is expanding with the goal of providing its advantages to companies nationwide. The deployment of the service is starting with companies that would like to improve the health of their employees and office workplaces that are worried about employee health, but in the future, Suntory aims at making this service available from all their vending machines in offices throughout Japan. Through this project, Suntory hopes to make even a small contribution to bettering the overall health of Japanese office workers.

Links

Website URL   |   Video URL