Title | THE DEMPA-TALK EXPERIMENT! |
Brand | SONY MOBILE COMMUNICATIONS INC. |
Product / Service | SMARTBAND TALK SWR30 |
Category | E04. Technological Achievement in Digital Craft |
Entrant | D2C Tokyo, JAPAN |
Idea Creation | DENTSU INC. Tokyo, JAPAN |
Production | D2C Tokyo, JAPAN |
Production 2 | DENTSU LIVE INC. Tokyo, JAPAN |
Additional Company | DEAR STAGE INC. Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Teppei Moriguchi | DENTSU INC. | Creative Director |
Higuchi Yuji | DENTSU INC. | Planner & Art Director |
Naoya Kudo | DENTSU INC. | Planner & Copywriter |
Daisuke Takahashi | D2C dot INC. | Producer |
Shinya Muraoka | DENTSU INC. | Producer |
Yusuke Sakamoto | DENTSU DIGITAL INC. | Producer |
Taku Ohata | DENTSU INC. | Account Executive |
Hidetoshi Sera | DENTSU INC. | Account Executive |
Takehiro Otomaru | DENTSU INC. | Account Executive |
Yusuke Goto | D2C dot INC. | Technical Director |
Kenichi Chinda | D2C dot INC. | Director |
Murata Naoki | Bushitsu Inc. | Front Engineer |
Youhei Nakanishi | Dentsu Live Inc. | Event Producer |
Hiroyuki Kawazoe | MELODY PUNCHI | Music Producer |
This project made the developmental flow of a product/service open while changing it into a new service platform that provides attractive experiences by getting users and artists involved. Prototyping was released as a service where users can enjoy exchanging voices with an idol.
Prototype devices were sold to the public. The idol and the fans used them to exchange their voices by wearing them on a 24-hour basis for a specified period of time. We collected data from the fans, not only about sound quality and product usability, but also such as sound voices that drew many reactions from the users. Users then debugged the service in the cloud on a real-time basis to make improvements. We also held a development meeting as a fun event in order to exchange meaningful opinions and also invited other experts. Based on a large amount of voices exchanged during the prototyping session, news songs were also created for the idol. These songs were distributed via portable/mobile devices. This project served as a new method for artists to create and distribute their songs while involving the service users.