BECAUSE LIFE HAPPENS IN FACEBOOK 360

TitleBECAUSE LIFE HAPPENS IN FACEBOOK 360
BrandINDIA FIRST LIFE INSURANCE
Product / ServiceINSURANCE
CategoryB02. Native & Built-in Feature Integration
EntrantEDELMAN Mumbai, INDIA
Idea Creation EDELMAN Mumbai, INDIA
Media Placement EDELMAN Mumbai, INDIA

Credits

Name Company Position
Sachin Talwalkar Edelman India Executive Creative Director
Ashutosh Munshi Edelman India Director - Creative & Content
Shreyas Shevade Edelman India ACD
Nitish Parab Edelman India Senior designer
Pranay Christian Edelman India Senior Copywriter
Vedant Varma Edelman India Client services director
Jehan Madan Edelman India Senior Account Manager
Rohit Kapoor Edelman India Senior account executive
Clinton Dsouza Edelman India Account executive
Sony Varghese Edelman India Art Director

The Campaign

Our creative idea was based on a simple yet universal insight - life has a way of taking all of us by surprise. We decided to capture these moments of surprise that can lay waste to the best laid plans. However, instead of asking people to prepare for a tragedy, we decided to use dark humor in popculture and real-life instances, to tell the story. This is how the #BecauseLifeHappens campaign was born, crafted around moments of surprise.

Creative Execution

We promoted on people’s timelines, 3 serene 360 degree Facebook photos of a forest, a beach, and a camping site. In the forest, we put a leopard behind the photographer. On the beach, a huge Tsunami wave, and at the camping site, a large asteroid. Each creative came with a message from the brand, ironic in hindsight. Timeline Forest 360 – 17th February, 2017 Beach 360 – 28th February, 2017 Camping 360 – 16th March, 2017 Placement – Facebook

Links

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