Title | BECAUSE LIFE HAPPENS IN FACEBOOK 360 |
Brand | INDIA FIRST LIFE INSURANCE |
Product / Service | INSURANCE |
Category | B02. Native & Built-in Feature Integration |
Entrant | EDELMAN Mumbai, INDIA |
Idea Creation | EDELMAN Mumbai, INDIA |
Media Placement | EDELMAN Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Sachin Talwalkar | Edelman India | Executive Creative Director |
Ashutosh Munshi | Edelman India | Director - Creative & Content |
Shreyas Shevade | Edelman India | ACD |
Nitish Parab | Edelman India | Senior designer |
Pranay Christian | Edelman India | Senior Copywriter |
Vedant Varma | Edelman India | Client services director |
Jehan Madan | Edelman India | Senior Account Manager |
Rohit Kapoor | Edelman India | Senior account executive |
Clinton Dsouza | Edelman India | Account executive |
Sony Varghese | Edelman India | Art Director |
Our creative idea was based on a simple yet universal insight - life has a way of taking all of us by surprise. We decided to capture these moments of surprise that can lay waste to the best laid plans. However, instead of asking people to prepare for a tragedy, we decided to use dark humor in popculture and real-life instances, to tell the story. This is how the #BecauseLifeHappens campaign was born, crafted around moments of surprise.
We promoted on people’s timelines, 3 serene 360 degree Facebook photos of a forest, a beach, and a camping site. In the forest, we put a leopard behind the photographer. On the beach, a huge Tsunami wave, and at the camping site, a large asteroid. Each creative came with a message from the brand, ironic in hindsight. Timeline Forest 360 – 17th February, 2017 Beach 360 – 28th February, 2017 Camping 360 – 16th March, 2017 Placement – Facebook
Social Media URL | Social Media URL | Social Media URL