The Campaign

Aditya Birla Group is ‘Big In Your Life’ with presence across verticals. They have implemented some big ideas and as a key presenter of the TedxGateway, wanted to inspire young minds to share their BIG Ideas. Ideas with a potential to impact the environment, society and overall quality of life. With the messaging #BigOnIdeas, we used the hologram technology in a prism that reflected some of the biggest thoughts of the 21st century. #BigOnIdeas encouraged users to share ideas with Aditya Birla Group who would further take one of the ideas ahead and implement it.

Creative Execution

The hologram brought to life a 3-Dimensional perspective of the speakers sharing their ideas that could potentially make a big impact. From a child prodigy to a quantum researcher, the audience experienced fresh perspectives from the speakers since the innovation was handy and ease to use. Use of a 4K camera captured every nuance of the speakers and projected it seamlessly in a specially tested mobile friendly prism. Ideas can come from anyone and hence the target audience was vast. We converted the attendees to become our media vehicle and ambassadors to spread the word, Here’s how! They were given a special mobile friendly version as a mini hologram that they could carry back home and share with friends and family thus encouraging the message to be spread. RIVES -six-time TED speaker and co-host of the annual TED conference also spoke about it.