Title | FLOWER DRY ALERT |
Brand | OTSUKA PHARMACEUTICAL CO., LTD. |
Product / Service | POCARI SWEAT ION WATER |
Category | A04. Image Design |
Entrant | ADK Tokyo, JAPAN |
Idea Creation | ADK Tokyo, JAPAN |
Media Placement | ADK Tokyo, JAPAN |
PR | ADK Tokyo, JAPAN |
PR 2 | PLATINUM Tokyo, JAPAN |
Production | EPOCH Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Kazuma Aoki | ADK | Creative Director |
Shotaro Nieda | ADK | Interactive Creative Director |
Yoshinori Katsube | ADK | Account Executive |
Kentaro Kani | ADK | Account Executive |
Minoru Sako | Minsak | Technical Director |
Mai Imakita | shapes&patterns | Art Director / Web Designer |
Asami Otani | asamiimasa | Web Designer |
Yui Kawamura | TOUFU | Web Designer |
Tastuhusa Ishikawa | gnisde Inc | Front Engineer |
Tadahisa Okuri | plantica | Flower Artist |
Fumiya Inada | Epoch.inc | Producer |
Shogo Minowa | Epoch.inc | Production Manager |
Takeshi Tsunehashi | Epoch.inc. / DESIGNERS APARTMENT | Movie Director |
Masahito Ishibashi | Function | Photographer |
Shohei Shinpo | Freelance | Making Cinematographer |
Naoto Sasaki | Freelance | Making Editor |
Shinnosuke Takizawa | SPLUCK | Sound Producer |
Shuta Hasunuma | Freelance | Music |
The look, feel, and color of flowers vary depending on how dry they are. But even dried flowers are beautiful, and we all love to look at them. With this in mind, we decided that dried flowers would make an excellent motif to call women’s attention to humidity levels. We set out to design an interactive humidity meter that could send an intuitive and beautiful message with flower patterns and accompanying music that change depending on the dryness in the air.
We collected large amounts of environmental data related to dryness, such as humidity, wind speed, and temperature, for each time period and area. We decided that real flowers would convey our message better than computer graphics, so we took 3,500 actual petals, arranged them in layouts, and photographed them to create the branded content on the website. This made checking the weather and humidity as refreshing as looking at a beautiful work of art. The art and music change depending on the visitor’s location. If humidity falls below a certain level, a banner ad appears so that the target will take notice. What is more, we made the API open so that more people could use it in various ways.