Title | BREATH-SYNC |
Brand | JAPAN POST |
Product / Service | KITTE |
Category | B01. User Experience Design (UX) |
Entrant | ADK Tokyo, JAPAN |
Idea Creation | ADK Tokyo, JAPAN |
Production | ADK Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Jumpei Yoshida | ADK | Creative Director |
Yuta Kaneko | ADK | Creative Director |
Osamu Tamura | ADK | Art Director |
Kaori Miki | ADK | Art Director |
Katsunori Kitanaka | ADK | Account Executive |
Kazuya Mishima | ADK | Account Executive |
Kazumasa Kondo | ADK | Executive Producer |
Kanako Yoshimatsu | ADK | Planning Director |
Kodai Tanaka | BBmedia inc. | Director |
Nobuaki Imura | BBmedia inc. | Cinematography |
Kodai Tanaka | BBmedia inc. | Production Designer |
Misato Oka | BBmedia inc. | Production Designer |
YANG XIAODONG | BBmedia inc. | Production Designer |
Ryo Atsumi | BBmedia inc. | Film Producer |
Shinya Miyazaki | BBmedia inc. | Film Producer |
Tadayuki Nishizawa | BBmedia inc. | Production Manager |
Koji Yoshino | BBmedia inc. | Lighting |
Haruka Okutsu | BBmedia inc. | Colorist |
Masakazu Sasaki | BRAVO | Special Effects Producer |
Jun Takeuchi | BRAVO | Special Effects Producer |
Yuri Yamaguchi | BRAVO | Production Design |
Yoshiyuki Yamada | BRAVO | Production Design |
Kazumi Ono | Freelance | Stylist |
Keita Iijima | Freelance | Hair&Make |
Takashi Tsuzuki | Freelance | Music |
The campaign featured a special device called “BREATH-SYNC” which allows users to experience the original values of Christmas while bringing them closer to that special someone who they are visiting the site with. The installation called for two people to stand huddled together and blow air onto the device in front of them at the same time to reveal a video. By incorporating the act of synchronicity involved in standing in the other person’s personal space?and blowing on the device at the exact same time, the campaign successfully managed to bring the users closer together.
The installation called for two people to stand huddled together and blow air onto the device in front of them at the same time to reveal a video. By incorporating the act of synchronicity involved in standing in the other person’s personal space?and blowing on the device at the exact same time, the campaign successfully managed to bring the users closer together. Today, we think we are connected to our peers via social media, but in exchange, non-virtual relationships are on the decline. We communicated the value of real life interactions, which then created a hot topic and attracted many visitors to KITTE. The campaign took place for a month, from November 24th 2016 until December 25th 2016. ?Number of people who experienced the installation? Over 12,000 people in 31 days. ?Number of visitors? Over 1,997,000 people in 31 days. ?Media exposure? Over $6,500,000